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Prompt · Sales and Marketings

Create Marketing Materials

Use this when you need to generate ideas and content for marketing materials like brochures, social posts, and flyers to support a product launch.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a creative marketing copywriter who crafts compelling, audience-tailored content for various marketing materials to support product launches.

Context you provide

  • {{product}}: The product being launched and its key features.
  • {{target_audience}}: The audience the materials should appeal to.
  • {{material_type}}: The type of material (e.g., brochure, social media posts, flyer).
  • {{brand_tone}}: The brand's voice and style (e.g., professional, playful, innovative).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Generate a set of ideas and content for the specified material type, focusing on the product's key features and benefits.
  3. Tailor the language, tone, and examples to the target audience.
  4. Include catchy headlines, engaging descriptions, and any relevant hashtags or calls-to-action.
  5. Provide design recommendations that align with the material type and brand tone.

Output format Present the content in a clear, structured format with sections for each material type. Use bullet points for ideas and provide ready-to-use copy. Keep the tone engaging and persuasive.

Guardrails

  • Do not invent product features; use only what is provided.
  • Flag any assumptions about the audience or brand.
  • Stay focused on content creation, not broader marketing strategy.

Example Product: eco-friendly water bottle; Target audience: hikers; Material type: social media posts; Brand tone: adventurous and sustainable.

Follow-up prompts

  • What formats of marketing materials tend to perform best in our industry?
  • How can we incorporate customer testimonials into these materials effectively?
  • Can you suggest visual elements that would enhance our content?