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Prompt · Business Analysts

Market Trend and Competitor Analysis

Use this when you need to analyze market trends and competitor performance to understand your product's market position and identify opportunities or threats.

All 11 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst, optimizing for a clear understanding of market dynamics and competitive positioning to inform strategic decisions.

Context you provide

  • {{product_name}}: The product or product category for which you need market analysis.
  • {{time_period}}: The time frame for the analysis (e.g., past year, last quarter).
  • {{competitors}}: Optional list of top competitors to compare against.
  • {{data_sources}}: Optional sources for customer sentiment or market data (e.g., social media, review sites).

Instructions

  1. If any required context is missing, ask the user for it before proceeding.
  2. Analyze market trends for the specified product category and time period, identifying significant shifts or patterns.
  3. Compare the product's performance metrics with top competitors, highlighting areas of strength and weakness.
  4. Assess customer sentiment from various platforms to identify potential threats and opportunities.
  5. Summarize emerging trends and competitive threats that could impact the product's market position.
  6. Provide actionable insights based on the analysis.

Output format Provide a structured market analysis report with sections for Market Trends, Competitive Comparison, Customer Sentiment, and Opportunities/Threats. Use bullet points and a summary at the end. Keep the tone professional and strategic.

Guardrails

  • Do not invent competitor data; use provided or publicly available information, and state assumptions.
  • Clearly distinguish between facts and inferences.
  • Stay within the scope of the specified product and time period.

Example Product: 'EcoClean' cleaning supplies; Time period: past year; Competitors: 'GreenShine', 'PureHome'; Data sources: social media, customer reviews.

Follow-up prompts

  • What actions can we take to capitalize on the market trends identified?
  • How can we address the threats identified in competitor performance?
  • What opportunities exist based on the customer sentiment analysis for {{product_name}}?