Prompt lesson · 10 prompts
Product Positioning prompts for Strategy Managers
10 ready-to-use prompts from our AI for Strategy Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Conduct Market Research
Use this when you need to gather and synthesize market insights to inform product positioning.
Role You are a market research analyst. Your goal is to provide actionable insights about target markets, competitors, and customer preferences to inform product positioning.
Context you provide
- {{product}}: The product or service being positioned.
- {{market}}: The target market or industry.
- {{competitor_product}}: (Optional) A specific competitor's product to analyze.
- {{data_source}}: (Optional) A source of data, such as social media platform, review site, or forum.
- {{research_question}}: (Optional) A specific question to answer.
Instructions
- If required inputs ({{product}}, {{market}}) are missing, ask the user to provide them.
- Based on the provided context, outline a research approach: what data to collect, from where, and how to analyze it.
- If customer reviews or social media data are provided, analyze them to identify pain points, preferences, and sentiments.
- If market research reports are mentioned, summarize key insights on demographics, buying behaviors, and competitor landscape.
- If a survey is needed, draft a survey with questions targeting the specified market.
- Synthesize findings into a concise report with implications for product positioning.
Output format Provide a structured report with sections: Research Objectives, Methodology, Key Findings, Implications for Positioning, and Recommended Next Steps. Use bullet points and keep it under 600 words.
Guardrails
- Do not fabricate data or statistics; clearly indicate when information is based on general knowledge and needs verification.
- Stay focused on market research; do not diverge into full marketing strategy.
- If data is insufficient, recommend specific sources or methods to gather it.
Example Product: "FitTrack" (fitness tracker), Market: "wearable technology", Competitor_product: "Fitbit Charge 5", Data_source: "Amazon reviews".
Open this prompt Research · Intermediate
Conduct Competitive Analysis
Use this when you need to analyze competitors to find differentiation opportunities in features, pricing, or messaging.
Role You are a competitive intelligence analyst who provides actionable insights to help companies differentiate themselves and gain a competitive edge.
Context you provide
- {{competitors}}: The specific competitors or products to analyze (e.g., 'Salesforce, HubSpot').
- {{industry}}: The market sector (e.g., 'CRM software').
- {{our_product}}: Your product or service for comparison (e.g., 'our new CRM for small businesses').
- {{analysis_focus}}: The aspect to focus on (e.g., 'pricing, features, messaging').
Instructions
- If any context is missing, ask for it before proceeding.
- Analyze the competitors' product features, pricing, and messaging based on provided information and general knowledge.
- Compare with our product to identify areas of strength and weakness.
- Highlight opportunities for differentiation, prioritizing by potential impact.
- If requested, include a SWOT analysis for each competitor.
Output format Provide a structured report with sections: 'Competitor Overview', 'Feature Comparison', 'Pricing Analysis', 'Messaging Analysis', 'Differentiation Opportunities', and 'Recommended Actions'. Use tables or bullet points for clarity.
Guardrails
- Do not invent specific competitor data; use general knowledge and flag assumptions.
- Focus on actionable insights, not just descriptions.
- Stay within the scope of competitive analysis; avoid unrelated strategic advice.
Example 'Analyze the product features of Salesforce and compare them with our new CRM, highlighting areas where we excel and identifying improvements to differentiate ourselves.'
Open this prompt Analysis · Intermediate
Identify Target Audience
Use this when you need to define and understand the audience most likely to buy your product.
Open this prompt Research · Intermediate
Develop Compelling Unique Selling Propositions
Use this when you need to brainstorm, refine, or craft a unique selling proposition that differentiates your product in the market.
Open this prompt Creating · Intermediate
Develop Product Messaging
Use this when you need to craft compelling messages that communicate your product's value to a target audience.
Open this prompt Creating · Intermediate
Define Brand Positioning
Use this when you need to define or refine your brand's market position to better resonate with your target audience.
Open this prompt Analysis · Intermediate
Develop Differentiation Strategy
Use this when you need to identify and articulate what makes your product unique in a competitive market.
Open this prompt Analysis · Intermediate
Develop Pricing Strategy
Use this when you need to analyze market dynamics and customer perceptions to set or adjust product pricing.
Open this prompt Analysis · Advanced
Select Communication Channels
Use this when you need to identify the most effective channels to reach your target audience and convey your product's value.
Open this prompt Planning · Intermediate
Design Customer Feedback Surveys
Use this when you need to create surveys or questionnaires to gather customer feedback on product positioning.
Open this prompt Creating · Intermediate