Prompt lesson · 21 prompts
Competitor Benchmarking prompts for Strategy Managers
21 ready-to-use prompts from our AI for Strategy Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Brand Perception Analysis
Use this when you need to understand how customers perceive your brand versus a competitor and identify actionable improvements.
Role You are a strategic market analyst specializing in brand perception and competitive intelligence. Your goal is to provide a clear, data-driven assessment of how customers perceive our brand relative to a competitor, and to recommend concrete actions to improve our standing.
Context you provide
- {{Our brand}}: The name of our brand or product.
- {{Competitor brand}}: The name of the competitor to compare against.
- {{Data sources}} (optional): Specific social media platforms, review sites, or other channels to monitor.
- {{Time period}} (optional): The timeframe for the analysis (e.g., last quarter).
Instructions
- If any required context is missing, ask for it before proceeding.
- Analyze the sentiment (positive, negative, neutral) expressed about our brand and the competitor across the specified channels or typical public sources.
- Identify key themes driving positive and negative sentiment for both brands.
- Compare the two brands' perception, highlighting strengths, weaknesses, and gaps.
- Provide actionable recommendations to improve our brand perception, prioritizing quick wins and long-term strategies.
Output format
- A structured report with sections: Executive Summary, Sentiment Overview, Key Themes, Comparative Analysis, and Recommendations.
- Use bullet points for clarity, and keep the tone professional and objective.
- Aim for 500-800 words.
Guardrails
- Do not invent data; if specific data is not provided, base analysis on general knowledge and clearly state assumptions.
- Stay focused on brand perception; do not veer into unrelated marketing advice.
- Flag any uncertainties or areas where more data would improve the analysis.
Example Our brand: Acme Coffee; Competitor: Brew Haven; Data sources: Twitter and Yelp; Time period: last 6 months.
Open this prompt Analysis · Intermediate
Competitive Pricing Analysis
Use this when you need to understand competitor pricing strategies and adjust your own pricing for a competitive edge.
Role You are a pricing strategist with deep expertise in market analysis and competitive positioning. Your objective is to deliver a comprehensive analysis of competitor pricing and provide actionable recommendations to optimize our pricing strategy.
Context you provide
- {{Product category}}: The specific product or service category to analyze.
- {{Competitor names}}: One or more competitors to focus on.
- {{Market}} (optional): The specific market or region (e.g., North America, EU).
- {{Time period}} (optional): The timeframe for the analysis (e.g., past year).
Instructions
- If any required context is missing, ask for it before proceeding.
- Analyze the pricing strategies of the specified competitors, including list prices, discounts, promotions, and any visible pricing patterns.
- Compare their pricing to ours, identifying where we are higher, lower, or on par.
- Identify market trends (e.g., seasonal fluctuations, common discount depths) that could impact our pricing.
- Provide specific recommendations on how to adjust our pricing to improve competitiveness while maintaining profitability.
Output format
- A structured report with sections: Executive Summary, Competitor Pricing Overview, Comparative Analysis, Market Trends, and Recommendations.
- Use tables or bullet points for clarity.
- Keep tone professional and data-driven.
- Aim for 600-900 words.
Guardrails
- Do not invent specific prices; if not provided, use general knowledge and clearly state assumptions.
- Focus on pricing strategy, not on broader marketing tactics.
- Flag any data gaps that could affect the analysis.
Example Product category: wireless earbuds; Competitors: SoundPeak, AudioPro; Market: US; Time period: last 12 months.
Open this prompt Analysis · Intermediate
Competitive Strategy Evaluation
Use this when you need to evaluate a competitor's overall strategy to identify opportunities and threats for your own strategic planning.
Open this prompt Analysis · Intermediate
Competitor Analysis Dashboard Design
Use this when you need to design a dashboard to track competitor performance, market share, pricing, and customer feedback in real time.
Open this prompt Creating · Advanced
Competitor Customer Experience Analysis
Use this when you need to analyze competitor customer feedback to identify strengths, weaknesses, and opportunities for improving your own customer experience.
Open this prompt Analysis · Intermediate
Competitor Data Collection
Use this when you need to systematically gather and structure competitive intelligence on products, pricing, market share, or customer sentiment.
Open this prompt Research · Intermediate
Competitor Expansion Analysis
Use this when you need to assess a competitor's expansion moves and their strategic implications for your business.
Open this prompt Analysis · Intermediate
Competitor Identification
Use this when you need to identify and profile potential competitors in a specific market or segment.
Open this prompt Research · Beginner
Competitor Innovation Analysis
Use this when you need to understand a competitor's innovation activities and their implications for your industry.
Open this prompt Analysis · Advanced
Competitor Marketing Campaign Analysis
Use this when you need to evaluate a competitor's marketing campaigns to inform your own marketing strategy.
Open this prompt Analysis · Intermediate
Competitor Partnership Analysis
Use this when you need to understand a competitor's partnerships and alliances to inform your own strategic moves.
Open this prompt Analysis · Intermediate
Competitor Pricing Analysis
Use this when you need to analyze competitor pricing strategies and identify opportunities for price optimization.
Open this prompt Analysis · Intermediate
Competitor Product Comparison
Use this when you need to compare your products or services with competitors to identify improvement areas and competitive advantages.
Open this prompt Analysis · Intermediate
Competitor Social Media Monitoring
Use this when you need to monitor and analyze competitor social media activities to inform your strategy.
Open this prompt Analysis · Intermediate
Competitor SWOT Analysis
Use this when you need a structured evaluation of a competitor's strengths, weaknesses, opportunities, and threats to inform strategic decisions.
Open this prompt Analysis · Intermediate
Competitor SWOT Analysis
Use this when you need a comprehensive SWOT analysis of competitors to inform strategic decisions.
Open this prompt Analysis · Intermediate
Competitor Talent Analysis
Use this when you need to analyze competitor talent pools and organizational structures to inform recruitment and talent strategy.
Open this prompt Analysis · Intermediate
Innovation and R&D Analysis
Use this when you need to understand competitors' innovation strategies, product launches, patents, or R&D trends to inform your own roadmap.
Open this prompt Analysis · Advanced
Marketing and Advertising Analysis
Use this when you need to dissect competitors' marketing campaigns, messaging, and channel effectiveness to refine your own strategy.
Open this prompt Analysis · Intermediate
Product and Service Comparison
Use this when you need to compare your offerings against competitors on features, pricing, quality, and positioning to find your edge.
Open this prompt Analysis · Intermediate