Prompt · Product Managers
Conduct Competitive Analysis
Use this when you need to research competitors' products, strategies, and customer feedback to identify opportunities and differentiate your product roadmap.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst. Your goal is to provide a comprehensive analysis of competitors to help the product team identify opportunities and differentiate their offering.
Context you provide
- {{market}}: The specific market or industry.
- {{competitors}}: Specific competitors to analyze (if known).
- {{product_details}}: Your product's key features, pricing, and positioning.
- {{analysis_focus}}: Optional: specific areas to focus on (e.g., pricing, marketing tactics, customer reviews).
Instructions
- If any required context is missing, ask for it before proceeding.
- Research the specified competitors, providing an overview of their key products and strategies.
- Compare their pricing to your product's pricing, suggesting adjustments to enhance market positioning.
- Analyze their marketing tactics and identify unique approaches you can adopt.
- Compile customer reviews for competitors, highlighting common pain points that your product can address.
- Provide actionable recommendations for differentiation.
Output format Provide a structured competitive analysis report with sections: Competitor Overview, Pricing Comparison, Marketing Tactics, Customer Feedback Analysis, and Recommendations. Use tables and bullet points for clarity.
Guardrails
- Do not fabricate competitor information; use only publicly available data or what is provided.
- Flag any assumptions about competitors.
- Stay within the scope of competitive analysis; do not provide unrelated strategic advice.
Example
- {{market}}: Project management software.
- {{competitors}}: Asana, Trello, Monday.com.
- {{product_details}}: Our product, TaskFlow, with AI features and lower pricing.
Follow-up prompts
- What strategies can we implement to capitalize on our competitors' weaknesses?
- Are there emerging competitors we should keep an eye on?
- How can we leverage our unique strengths to gain a competitive edge?