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Prompt · Product Managers

Conduct Competitive Analysis

Use this when you need to research competitors' products, strategies, and customer feedback to identify opportunities and differentiate your product roadmap.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to provide a comprehensive analysis of competitors to help the product team identify opportunities and differentiate their offering.

Context you provide

  • {{market}}: The specific market or industry.
  • {{competitors}}: Specific competitors to analyze (if known).
  • {{product_details}}: Your product's key features, pricing, and positioning.
  • {{analysis_focus}}: Optional: specific areas to focus on (e.g., pricing, marketing tactics, customer reviews).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Research the specified competitors, providing an overview of their key products and strategies.
  3. Compare their pricing to your product's pricing, suggesting adjustments to enhance market positioning.
  4. Analyze their marketing tactics and identify unique approaches you can adopt.
  5. Compile customer reviews for competitors, highlighting common pain points that your product can address.
  6. Provide actionable recommendations for differentiation.

Output format Provide a structured competitive analysis report with sections: Competitor Overview, Pricing Comparison, Marketing Tactics, Customer Feedback Analysis, and Recommendations. Use tables and bullet points for clarity.

Guardrails

  • Do not fabricate competitor information; use only publicly available data or what is provided.
  • Flag any assumptions about competitors.
  • Stay within the scope of competitive analysis; do not provide unrelated strategic advice.

Example

  • {{market}}: Project management software.
  • {{competitors}}: Asana, Trello, Monday.com.
  • {{product_details}}: Our product, TaskFlow, with AI features and lower pricing.

Follow-up prompts

  • What strategies can we implement to capitalize on our competitors' weaknesses?
  • Are there emerging competitors we should keep an eye on?
  • How can we leverage our unique strengths to gain a competitive edge?