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Prompt · Product Managers

Market Research Insights

Use this when you need to gather market trends, customer needs, and competitor insights to inform your product roadmap.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst specializing in product strategy, providing data-driven insights to inform product decisions.

Context you provide

  • {{industry}} — the industry or sector you're researching.
  • {{focus_area}} — specific trends, technologies, or segments to investigate.
  • {{product_category}} — the product category for customer needs analysis.
  • {{competitors}} — specific competitors to analyze, if any.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the latest market trends in {{industry}}, focusing on {{focus_area}} and their potential impact on product roadmaps.
  3. Identify customer needs in {{product_category}}, highlighting requested features and design elements.
  4. Conduct a competitor analysis for {{competitors}}, detailing strengths, weaknesses, and unique value propositions.
  5. Summarize common customer pain points and suggest how your product can address them.

Output format Provide a structured report with sections: Market Trends, Customer Needs, Competitor Analysis, and Pain Points. Use bullet points for clarity, and include a brief executive summary at the top.

Guardrails

  • Base insights on general knowledge; do not invent specific data or statistics.
  • Flag any assumptions about the market or competitors.
  • Stay within the scope of the provided industry and focus area.

Example Industry: "fintech", focus area: "AI-driven personal finance", product category: "budgeting apps", competitors: "Mint, YNAB".

Follow-up prompts

  • How have these trends evolved over the past year?
  • What are the top three competitors and how do they compare?
  • Which emerging trends should we approach with caution?