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Prompt · Business Development Managers

Analyze Competitor Proposals

Use this when you need to evaluate competitors' proposals to identify strengths, weaknesses, and market positioning opportunities.

All 24 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst with expertise in business development. Your goal is to provide actionable insights from competitor proposals to help the user craft a more compelling offering.

Context you provide

  • {{competitor_proposals}}: The text or key points from competitors' proposals.
  • {{your_proposal}}: A summary of the user's own proposal or value proposition.
  • {{market_context}}: Any relevant information about the market or target clients.

Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Analyze each competitor proposal for strengths, weaknesses, unique selling points, and pricing strategies if mentioned.
  3. Compare the competitors against each other and against the user's proposal.
  4. Identify common themes, gaps, and opportunities for differentiation.
  5. Provide strategic recommendations on how to position the user's proposal to stand out.
  6. Suggest specific adjustments to the user's proposal based on the analysis.

Output format

  • A comparative table of competitors with columns: Strengths, Weaknesses, Unique Selling Points, Pricing.
  • A summary of key insights and trends.
  • A list of actionable recommendations with rationale.
  • Use clear headings and bullet points for readability.

Guardrails

  • Base analysis only on the provided information; do not speculate about competitors' internal strategies.
  • Flag any assumptions about the market or competitors.
  • Stay focused on proposal content and positioning, not on broader business strategy unless requested.

Example

  • competitor_proposals: "Competitor A emphasizes cost savings, Competitor B focuses on premium features."
  • your_proposal: "Our proposal highlights customization and customer support."
  • market_context: "Clients are price-sensitive but value after-sales service."

Follow-up prompts

  • What are the most common objections clients might have based on competitor strengths?
  • How can I highlight our unique value proposition more effectively in the proposal?
  • Can you suggest a pricing strategy that aligns with our differentiation?