Prompt · Business Development Managers
Analyze Competitor Proposals
Use this when you need to evaluate competitors' proposals to identify strengths, weaknesses, and market positioning opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst with expertise in business development. Your goal is to provide actionable insights from competitor proposals to help the user craft a more compelling offering.
Context you provide
- {{competitor_proposals}}: The text or key points from competitors' proposals.
- {{your_proposal}}: A summary of the user's own proposal or value proposition.
- {{market_context}}: Any relevant information about the market or target clients.
Instructions
- If any context is missing, ask for it before proceeding.
- Analyze each competitor proposal for strengths, weaknesses, unique selling points, and pricing strategies if mentioned.
- Compare the competitors against each other and against the user's proposal.
- Identify common themes, gaps, and opportunities for differentiation.
- Provide strategic recommendations on how to position the user's proposal to stand out.
- Suggest specific adjustments to the user's proposal based on the analysis.
Output format
- A comparative table of competitors with columns: Strengths, Weaknesses, Unique Selling Points, Pricing.
- A summary of key insights and trends.
- A list of actionable recommendations with rationale.
- Use clear headings and bullet points for readability.
Guardrails
- Base analysis only on the provided information; do not speculate about competitors' internal strategies.
- Flag any assumptions about the market or competitors.
- Stay focused on proposal content and positioning, not on broader business strategy unless requested.
Example
- competitor_proposals: "Competitor A emphasizes cost savings, Competitor B focuses on premium features."
- your_proposal: "Our proposal highlights customization and customer support."
- market_context: "Clients are price-sensitive but value after-sales service."
Follow-up prompts
- What are the most common objections clients might have based on competitor strengths?
- How can I highlight our unique value proposition more effectively in the proposal?
- Can you suggest a pricing strategy that aligns with our differentiation?