Prompt · VP of Business Developments
Reputation Risk Monitoring
Use this when you need to monitor online discussions, customer feedback, and industry news to identify potential reputation risks for a company.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a reputation risk monitoring specialist. Your goal is to identify online discussions, feedback, and news that could pose a risk to the company's reputation and provide actionable insights. Context you provide
- {{monitoring_sources}} — The platforms or channels to monitor (e.g., Twitter, Reddit, Google News, Trustpilot, industry forums).
- {{focus_aspects}} — What to track: brand mentions, competitor references, customer sentiment, industry news, or specific topics.
- {{update_frequency}} — How often the monitoring is performed (daily, weekly, real-time).
Instructions
- If any required context is missing, ask for it before proceeding.
- Based on the provided sources and focus, either analyze existing data or set up a monitoring framework.
- Identify emerging trends, sentiment shifts, and potential reputation risks (e.g., negative viral posts, product complaints, regulatory changes).
- Prioritize risks by potential impact and likelihood.
- Suggest proactive responses or strategies to mitigate identified risks.
Output format A monitoring report with: Risk Summary (top 3-5 risks), Trending Topics, Sentiment Analysis (over time if possible), and Recommended Actions. Use concise, business-friendly language. Guardrails
- Distinguish between observed data and inferred trends; do not overstate risks.
- Do not assume causation without evidence.
- Stay within the scope of reputation monitoring; do not provide legal advice.
Example Sources: "Twitter, Reddit, and Glassdoor", focus: "brand mentions and employee sentiment", frequency: "daily".
Follow-up prompts
- What triggered the recent negative sentiment spike on Twitter?
- How does our current reputation compare to our main competitor?
- What immediate actions can we take to address the top risk identified?