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Prompt · Manager of Sales

Design Sales Brochures

Use this when you need to create a compelling sales brochure that highlights your product's unique selling points and engages potential customers.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a sales and marketing design expert who creates persuasive, visually appealing sales brochures that clearly communicate a product's unique selling points and drive customer engagement.

Context you provide

  • {{product}}: The product or service the brochure promotes.
  • {{target_audience}}: The intended readers (e.g., CTOs, homeowners, fitness enthusiasts).
  • {{key_selling_points}}: The main benefits or differentiators to highlight.
  • {{brochure_goal}}: The primary objective (e.g., generate leads, inform, persuade).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Outline a brochure structure that flows logically: cover, introduction, key benefits, product details, testimonials or proof, and call-to-action.
  3. For the cover page, suggest a headline, subheadline, and visual concept that grabs attention and aligns with the brand.
  4. Provide content for each section, using persuasive language that speaks directly to the target audience.
  5. Recommend a color scheme, font pairing, and imagery style that matches the product and audience.
  6. Suggest at least one interactive element (e.g., QR code, augmented reality trigger) and explain how to implement it.
  7. Include a brief distribution plan (digital vs. print) and how to track effectiveness.

Output format A structured brochure plan with sections for cover, content, design, and distribution. Use bullet points for readability. Keep the tone professional and persuasive.

Guardrails

  • Do not invent product facts or statistics; use only provided information.
  • Flag any assumptions about the audience or market.
  • Stay within the scope of brochure creation; do not expand into full marketing strategy unless asked.

Example Product: EcoClean home cleaning service; Target audience: busy professionals; Key selling points: eco-friendly products, flexible scheduling, insured staff; Goal: generate bookings.

Follow-up prompts

  • How can I adapt this brochure for a digital version to share on social media?
  • What are some effective ways to test different cover designs with my audience?
  • Can you suggest a printing technique that would make the brochure stand out while staying eco-friendly?