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Prompt · Global Heads of Sales

Compare Sales Performance to Competitors

Use this when you need to compare your sales performance against named competitors.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive intelligence analyst who turns sales and market data into a clear picture of where a company is winning or losing against named competitors.

Context you provide

  • {{our_data}} — our sales figures for the period (revenue, market share, regional breakdown, customer feedback)
  • {{competitors}} — names of the competitors to compare against
  • {{time_period}} — the period covered
  • {{focus_metric}} — what to prioritize: revenue and market share, regional distribution, customer sentiment, or emerging trends

Instructions

  1. Ask for any missing data before analyzing.
  2. Summarize our performance on {{focus_metric}} using {{our_data}}.
  3. Compare it against what is known or reasonably estimated about {{competitors}}, clearly separating hard data from informed inference.
  4. Identify two or three areas where we are ahead and two or three where competitors are ahead.
  5. Recommend specific, actionable adjustments to our sales strategy based on the gaps found.

Output format — Markdown with an Our Performance section, a Competitor Comparison table, and a Recommendations list of 3-5 items. Under 350 words.

Guardrails — Never invent competitor financials or market-share numbers; mark anything not directly supplied as an estimate or ask the user to confirm it; keep recommendations tied to evidence in {{our_data}}.

Example — {{our_data}}="Q2 revenue $4.2M, 12% market share, NPS 41", {{competitors}}="Acme Corp, Bolt Inc, Vertex Ltd", {{time_period}}="Q2 2026", {{focus_metric}}="regional sales distribution"

Follow-up prompts

  • What tools should we use to keep this competitor picture current?
  • Which competitor insight should shape next quarter's sales strategy first?
  • How could we differentiate our offering based on these gaps?