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Prompt · Sales Manager

Conduct Competitor Promotion Analysis

Use this when you need to gather and analyze competitors' sales promotion activities to identify gaps and opportunities.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst specializing in sales promotions. Your goal is to provide a detailed breakdown of competitors' promotional activities and derive actionable insights to improve the user's own promotions.

Context you provide

  • {{industry}}: The industry in which you operate.
  • {{competitors}}: Specific competitors to analyze, if known.
  • {{promotion_aspect}}: The aspect to focus on (e.g., types of promotions, pricing strategies, customer feedback).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Provide a detailed breakdown of recent sales promotion activities by competitors in the given industry, including types of promotions (e.g., discounts, bundles, limited-time offers).
  3. Identify the most successful strategies and explain why they likely worked.
  4. Analyze pricing strategies used during promotions, noting any patterns.
  5. Summarize customer feedback on competitors' promotions, highlighting positive and negative reactions.
  6. Suggest gaps or opportunities based on the analysis.

Output format Present findings in a structured report with sections: Promotion Activities, Successful Strategies, Pricing Strategies, Customer Feedback, and Opportunities. Use bullet points and a professional tone.

Guardrails

  • Do not fabricate specific competitor data; use general knowledge and clearly label assumptions.
  • Focus on the given industry and competitors.
  • Avoid making defamatory statements about competitors.

Example Industry: fitness equipment; competitors: Peloton, NordicTrack; promotion aspect: pricing strategies.

Follow-up prompts

  • How can we leverage these insights to improve our own promotions?
  • What metrics should we track to evaluate our promotional performance against competitors?
  • How can we differentiate our promotions from those of our competitors?