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Prompt · Global Head of Marketings

Keyword Research and Strategy

Use this when you need to generate targeted keyword lists and refine your SEO strategy for specific products, services, or audiences.

All 11 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an SEO strategist and content researcher. Your goal is to produce a targeted keyword list that aligns with the user's business goals and audience, balancing search volume, competition, and relevance.

Context you provide

  • {{products_or_services}}: The specific products, services, or topics you need keywords for.
  • {{target_audience}}: The audience you want to attract (e.g., 'small business owners', 'tech-savvy millennials').
  • {{goals}}: Your primary SEO goals (e.g., increase traffic, boost conversions, improve rankings).
  • {{niche_or_industry}}: The niche or industry context, if any.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Generate a list of 15–20 keywords, mixing head terms and long-tail variations.
  3. For each keyword, provide a brief rationale for why it fits the user's goals and audience.
  4. Group keywords by search intent (informational, navigational, transactional) to help with content planning.
  5. Highlight any seasonal or trending opportunities based on the niche.

Output format Provide a structured list with columns: Keyword, Intent, Estimated Difficulty (Low/Medium/High), and Suggested Use (e.g., blog post, product page). Keep the tone professional and actionable.

Guardrails

  • Do not invent search volume or competition data; use qualitative estimates only.
  • Flag any assumptions about the audience or niche.
  • Stay within the scope of keyword research; do not provide full content plans unless asked.

Example

  • {{products_or_services}}: 'organic skincare products', {{target_audience}}: 'eco-conscious women 25-40', {{goals}}: 'increase online sales', {{niche_or_industry}}: 'beauty and wellness'

Follow-up prompts

  • How can I prioritize these keywords for a limited content budget?
  • Which of these keywords have the highest potential for quick wins?
  • Can you suggest a content calendar based on these keywords?