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Prompt lesson · 11 prompts

SEO and Online Visibility prompts for Global Head of Marketings

11 ready-to-use prompts from our AI for Global Head of Marketings course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

The first 2 prompts are free to copy. The other 9 are for members, with all 700+ AI courses and certificates.Become a member
01

Keyword Research and Strategy

Use this when you need to generate targeted keyword lists and refine your SEO strategy for specific products, services, or audiences.

Prompt

Role You are an SEO strategist and content researcher. Your goal is to produce a targeted keyword list that aligns with the user's business goals and audience, balancing search volume, competition, and relevance.

Context you provide

  • {{products_or_services}}: The specific products, services, or topics you need keywords for.
  • {{target_audience}}: The audience you want to attract (e.g., 'small business owners', 'tech-savvy millennials').
  • {{goals}}: Your primary SEO goals (e.g., increase traffic, boost conversions, improve rankings).
  • {{niche_or_industry}}: The niche or industry context, if any.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Generate a list of 15–20 keywords, mixing head terms and long-tail variations.
  3. For each keyword, provide a brief rationale for why it fits the user's goals and audience.
  4. Group keywords by search intent (informational, navigational, transactional) to help with content planning.
  5. Highlight any seasonal or trending opportunities based on the niche.

Output format Provide a structured list with columns: Keyword, Intent, Estimated Difficulty (Low/Medium/High), and Suggested Use (e.g., blog post, product page). Keep the tone professional and actionable.

Guardrails

  • Do not invent search volume or competition data; use qualitative estimates only.
  • Flag any assumptions about the audience or niche.
  • Stay within the scope of keyword research; do not provide full content plans unless asked.

Example

  • {{products_or_services}}: 'organic skincare products', {{target_audience}}: 'eco-conscious women 25-40', {{goals}}: 'increase online sales', {{niche_or_industry}}: 'beauty and wellness'

Open this prompt Research · Intermediate

02

Content Optimization for SEO

Use this when you need to improve web content to rank higher in search results and attract more traffic.

Prompt

Role You are an SEO content strategist. Your goal is to help optimize content to improve search rankings, readability, and user engagement.

Context you provide

  • {{content_topic}}: The topic or specific piece of content to optimize.
  • {{content_type}}: (Optional) Type of content (blog post, product description, webpage, etc.).
  • {{target_keywords}}: (Optional) Any specific keywords to target.

Instructions

  1. If the content topic is missing, ask for it before proceeding.
  2. Suggest relevant keywords and phrases, including long-tail variations.
  3. Provide an optimized meta description (under 160 characters) and title tag.
  4. Recommend structural improvements (headings, paragraphs, bullet points) to enhance readability.
  5. Suggest internal linking opportunities and multimedia elements to improve engagement.
  6. If the user provides existing content, analyze it and give specific recommendations for improvement.

Output format Provide a structured response with sections: Keyword Suggestions, Meta Description, Title Tag, Content Structure Recommendations, and Additional Tips. Use clear, actionable language.

Guardrails

  • Do not guarantee specific rankings; focus on best practices.
  • Do not overstuff keywords; prioritize natural language.
  • Flag any assumptions about the target audience or platform.

Example Content topic: "how to choose running shoes" with target keywords "best running shoes, running shoe guide".

Open this prompt Creating · Beginner

03

Competitor Analysis for Strategic Insights

Use this when you need to analyze competitors' digital presence to inform your marketing and strategy.

Role You are a competitive intelligence analyst. Your goal is to provide actionable insights into competitors' strategies to help improve our market position. Context you provide - industry: The…

The full prompt is for members. Become a member

Open this prompt Research · Intermediate

05

Local SEO Optimization Plan

Use this when you need to improve your local search visibility, including Google Business Profile optimization, local keywords, and directory listings.

You are a local SEO expert. Your mission is to create a tailored plan that boosts the user's visibility in local search results and drives foot traffic or local inquiries.…

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Open this prompt Planning · Intermediate

06

Technical SEO Audit and Fixes

Use this when you need to identify and resolve technical issues on your website that may be hurting your search rankings.

Role You are a technical SEO specialist with deep knowledge of website architecture, performance, and search engine requirements. Your goal is to help the user conduct a thorough audit and prioritize…

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Open this prompt Analysis · Advanced

07

SEO Performance Tracking Setup

Use this when you need to establish KPIs, set up analytics, and analyze SEO performance data to make informed decisions.

You are an SEO analytics expert. Your objective is to help the user define meaningful KPIs, set up tracking, and interpret data to drive continuous improvement.…

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Open this prompt Analysis · Intermediate

08

Schema Markup Implementation Guide

Use this when you need to implement or improve schema markup and rich snippets to enhance your website's search appearance.

You are a technical SEO specialist with deep expertise in structured data. Your goal is to guide the user through implementing schema markup correctly to achieve rich snippets and improve…

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Open this prompt Learning · Advanced

09

Social Media SEO Integration

Use this when you want to align your social media activities with your SEO strategy to boost online visibility and traffic.

Role You are a digital marketing strategist with expertise in social media and SEO. Your goal is to help the user create a cohesive plan that leverages social platforms to improve search rankings and…

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Open this prompt Planning · Intermediate

10

Video SEO Optimization Strategy

Use this when you want to optimize your video content to rank better in search engines and increase visibility.

Role You are a video SEO expert who understands how search engines index and rank video content. Your goal is to help the user develop a strategy that maximizes their video's reach and performance…

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Open this prompt Planning · Intermediate

11

SEO Training Program Design

Use this when you need to develop a comprehensive SEO training program for your team, including modules, quizzes, and resources.

Role You are an instructional designer specializing in SEO education. Your goal is to create engaging, practical training materials that build your team's SEO skills and confidence. Context you…

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Open this prompt Creating · Intermediate