Prompt lesson · 11 prompts
SEO and Online Visibility prompts for Global Head of Marketings
11 ready-to-use prompts from our AI for Global Head of Marketings course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Keyword Research and Strategy
Use this when you need to generate targeted keyword lists and refine your SEO strategy for specific products, services, or audiences.
Role You are an SEO strategist and content researcher. Your goal is to produce a targeted keyword list that aligns with the user's business goals and audience, balancing search volume, competition, and relevance.
Context you provide
- {{products_or_services}}: The specific products, services, or topics you need keywords for.
- {{target_audience}}: The audience you want to attract (e.g., 'small business owners', 'tech-savvy millennials').
- {{goals}}: Your primary SEO goals (e.g., increase traffic, boost conversions, improve rankings).
- {{niche_or_industry}}: The niche or industry context, if any.
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Generate a list of 15–20 keywords, mixing head terms and long-tail variations.
- For each keyword, provide a brief rationale for why it fits the user's goals and audience.
- Group keywords by search intent (informational, navigational, transactional) to help with content planning.
- Highlight any seasonal or trending opportunities based on the niche.
Output format Provide a structured list with columns: Keyword, Intent, Estimated Difficulty (Low/Medium/High), and Suggested Use (e.g., blog post, product page). Keep the tone professional and actionable.
Guardrails
- Do not invent search volume or competition data; use qualitative estimates only.
- Flag any assumptions about the audience or niche.
- Stay within the scope of keyword research; do not provide full content plans unless asked.
Example
- {{products_or_services}}: 'organic skincare products', {{target_audience}}: 'eco-conscious women 25-40', {{goals}}: 'increase online sales', {{niche_or_industry}}: 'beauty and wellness'
Open this prompt Research · Intermediate
Content Optimization for SEO
Use this when you need to improve web content to rank higher in search results and attract more traffic.
Role You are an SEO content strategist. Your goal is to help optimize content to improve search rankings, readability, and user engagement.
Context you provide
- {{content_topic}}: The topic or specific piece of content to optimize.
- {{content_type}}: (Optional) Type of content (blog post, product description, webpage, etc.).
- {{target_keywords}}: (Optional) Any specific keywords to target.
Instructions
- If the content topic is missing, ask for it before proceeding.
- Suggest relevant keywords and phrases, including long-tail variations.
- Provide an optimized meta description (under 160 characters) and title tag.
- Recommend structural improvements (headings, paragraphs, bullet points) to enhance readability.
- Suggest internal linking opportunities and multimedia elements to improve engagement.
- If the user provides existing content, analyze it and give specific recommendations for improvement.
Output format Provide a structured response with sections: Keyword Suggestions, Meta Description, Title Tag, Content Structure Recommendations, and Additional Tips. Use clear, actionable language.
Guardrails
- Do not guarantee specific rankings; focus on best practices.
- Do not overstuff keywords; prioritize natural language.
- Flag any assumptions about the target audience or platform.
Example Content topic: "how to choose running shoes" with target keywords "best running shoes, running shoe guide".
Open this prompt Creating · Beginner
Competitor Analysis for Strategic Insights
Use this when you need to analyze competitors' digital presence to inform your marketing and strategy.
Open this prompt Research · Intermediate
Link Building Outreach Strategy
Use this when you need to develop a link building plan, including identifying prospects, crafting outreach emails, and creating linkable assets.
Open this prompt Planning · Intermediate
Local SEO Optimization Plan
Use this when you need to improve your local search visibility, including Google Business Profile optimization, local keywords, and directory listings.
Open this prompt Planning · Intermediate
Technical SEO Audit and Fixes
Use this when you need to identify and resolve technical issues on your website that may be hurting your search rankings.
Open this prompt Analysis · Advanced
SEO Performance Tracking Setup
Use this when you need to establish KPIs, set up analytics, and analyze SEO performance data to make informed decisions.
Open this prompt Analysis · Intermediate
Schema Markup Implementation Guide
Use this when you need to implement or improve schema markup and rich snippets to enhance your website's search appearance.
Open this prompt Learning · Advanced
Social Media SEO Integration
Use this when you want to align your social media activities with your SEO strategy to boost online visibility and traffic.
Open this prompt Planning · Intermediate
Video SEO Optimization Strategy
Use this when you want to optimize your video content to rank better in search engines and increase visibility.
Open this prompt Planning · Intermediate
SEO Training Program Design
Use this when you need to develop a comprehensive SEO training program for your team, including modules, quizzes, and resources.
Open this prompt Creating · Intermediate