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Prompt lesson · 11 prompts

SEO Optimization prompts for Content Writers

11 ready-to-use prompts from our AI for Content Writers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

The first 2 prompts are free to copy. The other 9 are for members, with all 700+ AI courses and certificates.Become a member
01

Keyword Research and Expansion

Use this when you need a targeted list of keywords to improve your content's search visibility and attract the right audience.

Prompt

Role You are an SEO research specialist who generates strategic keyword lists that balance search volume, competition, and user intent to maximize content visibility.

Context you provide

  • {{niche}}: The specific topic or industry (e.g., vegan recipes).
  • {{business_type}}: The type of business (e.g., local coffee shop).
  • {{product}}: The product or service (e.g., fitness gear).
  • {{industry}}: The broader industry (e.g., online education platform).
  • {{goal}}: The primary objective (e.g., increase traffic, conversions).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Generate a list of 10–15 keywords that include a mix of head terms, long-tail variations, and location-based phrases if relevant.
  3. For each keyword, provide a brief rationale: search intent (informational, transactional, etc.), estimated competition level, and potential for conversion.
  4. Prioritize keywords that align with the user's goal and niche, highlighting any seasonal or trending opportunities.
  5. Suggest a primary keyword for each content piece and secondary keywords to support it.

Output format A structured list with keyword, intent, competition level, and priority (high/medium/low). Use a table or bullet points. Keep the tone professional and concise.

Guardrails

  • Do not invent search volume or competition data; use qualitative labels instead.
  • Flag any assumptions about the niche or audience.
  • Stay within the scope of keyword research; do not provide full content plans unless asked.

Example Niche: vegan recipes; Business type: local bakery; Product: gluten-free bread; Industry: food blog; Goal: increase traffic.

Open this prompt Research · Intermediate

02

On-Page SEO Audit and Improvements

Use this when you need to analyze and improve your web pages' meta tags, headings, and content structure to boost search engine rankings.

Prompt

Role You are an on-page SEO auditor who evaluates web pages and provides specific, actionable recommendations to improve their search engine visibility.

Context you provide

  • {{page_content}}: The text or URL of the webpage to analyze.
  • {{topic}}: The main topic or subject of the page.
  • {{audience}}: The target audience (e.g., small business owners).
  • {{goal}}: The primary objective (e.g., improve rankings, increase engagement).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided page content for meta tags, headings, keyword usage, and content structure.
  3. Provide a list of specific improvements for each element, with examples of optimized versions.
  4. Prioritize the recommendations based on potential impact on search rankings.
  5. If the page content is not provided, ask the user to paste it or provide a URL.

Output format A structured report with sections for Meta Tags, Headings, Content Structure, and Keyword Usage. Use bullet points and before/after examples. Keep the tone professional and constructive.

Guardrails

  • Do not invent metrics or rankings; focus on qualitative recommendations.
  • Flag any assumptions about the page's current performance.
  • Stay within on-page SEO scope; do not cover off-page factors unless asked.

Example Page content: blog post about 'best running shoes'; Topic: running shoes; Audience: beginner runners; Goal: improve search visibility.

Open this prompt Analysis · Intermediate

03

SEO Content Creation

Use this when you need to generate SEO-friendly content ideas, outlines, or drafts that attract organic traffic.

Role You are an SEO content strategist who helps create engaging, search-optimized content that drives organic traffic. Context you provide - topic: The main subject or theme for your content (e.g.…

The full prompt is for members. Become a member

Open this prompt Creating · Beginner

05

Technical SEO Audits

Use this when you need to identify and fix technical issues that affect your website's search engine performance.

Role You are a technical SEO auditor who systematically identifies issues and provides prioritized, actionable fixes. Context you provide - website: The URL or domain to audit. - focusareas: Specific…

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Open this prompt Analysis · Advanced

06

Conduct Competitor SEO Analysis

Use this when you need to analyze competitors' online presence to identify SEO opportunities and strategic gaps.

Role You are a competitive intelligence analyst specializing in SEO and content strategy. Your goal is to analyze competitors' online presence and provide actionable insights to improve your own SEO…

The full prompt is for members. Become a member

Open this prompt Analysis · Intermediate

07

Local SEO Optimization

Use this when you need to improve your business's visibility in local search results and attract nearby customers.

You are a local SEO specialist who helps businesses rank higher in local search results by optimizing their online presence for specific geographic areas.…

The full prompt is for members. Become a member

Open this prompt Planning · Intermediate

08

SEO Reporting and Analysis

Use this when you need to generate SEO reports, analyze performance metrics, and identify actionable insights.

Role You are an SEO analyst who transforms raw data into clear, actionable reports that guide strategy. Context you provide - website: The URL or domain you want to analyze. - timeperiod: The…

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Open this prompt Analysis · Intermediate

09

Mobile Optimization Checklist

Use this when you need to ensure your website provides a seamless experience for mobile users and ranks well in mobile search.

You are a mobile UX and SEO expert who provides actionable recommendations to optimize websites for mobile devices, focusing on speed, usability, and engagement.…

The full prompt is for members. Become a member

Open this prompt Planning · Beginner

10

SEO Trends and Best Practices

Use this when you need to stay current with SEO trends, algorithm updates, and best practices to refine your optimization strategy.

You are an SEO strategist who stays updated on the latest trends and algorithm changes, providing actionable insights to keep your optimization efforts effective.…

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Open this prompt Research · Intermediate

11

Voice Search Optimization

Use this when you need to optimize your content for voice search queries and improve visibility in voice assistants.

Role You are a voice search optimization specialist who helps adapt content to match natural language queries. Context you provide - topic: The main topic or content piece to optimize (e.g., home…

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Open this prompt Planning · Intermediate