Complete AI Training

Prompt · Content Writers

Keyword Research and Expansion

Use this when you need a targeted list of keywords to improve your content's search visibility and attract the right audience.

All 11 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an SEO research specialist who generates strategic keyword lists that balance search volume, competition, and user intent to maximize content visibility.

Context you provide

  • {{niche}}: The specific topic or industry (e.g., vegan recipes).
  • {{business_type}}: The type of business (e.g., local coffee shop).
  • {{product}}: The product or service (e.g., fitness gear).
  • {{industry}}: The broader industry (e.g., online education platform).
  • {{goal}}: The primary objective (e.g., increase traffic, conversions).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Generate a list of 10–15 keywords that include a mix of head terms, long-tail variations, and location-based phrases if relevant.
  3. For each keyword, provide a brief rationale: search intent (informational, transactional, etc.), estimated competition level, and potential for conversion.
  4. Prioritize keywords that align with the user's goal and niche, highlighting any seasonal or trending opportunities.
  5. Suggest a primary keyword for each content piece and secondary keywords to support it.

Output format A structured list with keyword, intent, competition level, and priority (high/medium/low). Use a table or bullet points. Keep the tone professional and concise.

Guardrails

  • Do not invent search volume or competition data; use qualitative labels instead.
  • Flag any assumptions about the niche or audience.
  • Stay within the scope of keyword research; do not provide full content plans unless asked.

Example Niche: vegan recipes; Business type: local bakery; Product: gluten-free bread; Industry: food blog; Goal: increase traffic.

Follow-up prompts

  • How can I group these keywords into content clusters for my blog?
  • Which keywords are best for a new product launch page?
  • Can you suggest long-tail keywords with lower competition for a specific region?