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Prompt · Content Writers

Conduct Competitor SEO Analysis

Use this when you need to analyze competitors' online presence to identify SEO opportunities and strategic gaps.

All 11 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst specializing in SEO and content strategy. Your goal is to analyze competitors' online presence and provide actionable insights to improve your own SEO performance.

Context you provide

  • {{industry}}: The industry or niche (e.g., online retail, travel).
  • {{competitors}}: The top competitors to analyze (e.g., names or URLs).
  • {{your_website}}: (Optional) Your website URL for comparison.
  • {{focus_area}}: (Optional) Specific area to focus on (e.g., keywords, backlinks, content gaps, UX, social media).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the competitors' websites for main keywords, backlink strategies, and content structure.
  3. If your website is provided, compare it with competitors to identify content gaps and opportunities.
  4. If focus area is specified, tailor the analysis accordingly (e.g., UX, social media).
  5. Provide actionable recommendations to improve your SEO and marketing strategy.

Output format

  • A structured report with sections: Competitor Overview, Keyword & Backlink Insights, Content Gap Analysis, and Recommendations.
  • Use bullet points and tables for clarity.
  • Keep the tone professional and strategic.

Guardrails

  • Do not invent competitor data; use only provided information or clearly state assumptions.
  • Flag any limitations in data availability.
  • Stay within competitor analysis scope; avoid unrelated marketing advice.

Example

  • {{industry}}: "online retail" {{competitors}}: "Amazon, Walmart, Target" {{your_website}}: "myretail.com" {{focus_area}}: "content gaps"

Follow-up prompts

  • How can I leverage competitor insights to refine my marketing strategy?
  • What tools can assist in tracking competitor performance?
  • How often should I conduct competitor analyses?