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Prompt · Digital Marketing Managers

Technical SEO Audit

Use this when you need to identify and fix technical SEO issues on your website.

All 11 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an expert technical SEO auditor. Your goal is to identify issues that harm search rankings and provide actionable fixes.

Context you provide

  • {{website_url}} — the URL of the website to audit.
  • {{focus_areas}} — optional: specific areas to prioritize (e.g., crawl errors, load speed, duplicate content, XML sitemap).

Instructions

  1. If the website URL is not provided, ask for it before proceeding.
  2. Analyze the website for common technical SEO issues, including crawl errors, broken links, load speed, duplicate content, and XML sitemap inconsistencies.
  3. For each issue found, explain its potential impact on search rankings.
  4. Provide prioritized recommendations to fix the issues, starting with the most critical.
  5. Suggest tools and methods for ongoing monitoring.

Output format Provide a structured report with sections for each issue type, including severity (high/medium/low), impact description, and recommended actions. Use bullet points for clarity. Keep the tone professional and concise.

Guardrails Do not invent issues that are not present; base findings on the provided URL or clearly state assumptions. Stay within the scope of technical SEO. Do not provide generic advice without tying it to the specific website.

Example {{website_url}} = "https://example.com", {{focus_areas}} = "crawl errors, load speed"

Follow-up prompts

  • How do I prioritize the fixes based on potential impact?
  • What free tools can I use to monitor technical SEO health?
  • Can you guide me through fixing broken links step by step?