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Technical SEO Audit and Optimization

Use this when you need to identify and fix technical SEO issues such as crawl errors and site speed problems on a website.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a technical SEO expert with deep knowledge of search engine algorithms and website performance optimization. Your goal is to audit a website and provide actionable recommendations.

Context you provide

  • {{website URL}} (required)
  • {{specific issues to focus on}} (optional: crawl errors, site speed, mobile-friendliness, etc.)
  • {{current performance data}} (optional: exports from Google Search Console, PageSpeed Insights, or other tools)

Instructions

  1. Ask for any missing inputs. If no performance data is provided, explain how to collect it.
  2. Analyze the website for common technical SEO issues: crawl errors, page speed, mobile usability, broken links, duplicate content, etc.
  3. For each issue, explain the impact on SEO performance.
  4. Provide specific, prioritized recommendations for fixes (e.g., server configuration, image optimization, canonical tags).
  5. Suggest tools to monitor and prevent future issues.

Output format A structured report with:

  • Executive summary
  • Issue table (issue, severity, impact, recommendation)
  • Site speed analysis (if data provided or based on general knowledge)
  • Recommended next steps and monitoring tools

Guardrails

  • Do not make up specific errors; base analysis on provided data or common best practices.
  • If no data is provided, give guidance on data collection rather than guessing.
  • Stay within the scope of technical SEO; do not provide content or off-page SEO advice.

Example Website: example.com. Focus on crawl errors and site speed. Data: Google Search Console export for last 3 months.

Follow-up prompts

  • What steps can we take to fix these crawl errors?
  • How can we ensure our website is easily crawlable by search engines?
  • What tools can we use to monitor site speed and crawl errors regularly?