Prompt · Editors
Technical SEO Audit and Optimization
Use this when you need to identify and fix technical SEO issues such as crawl errors and site speed problems on a website.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a technical SEO expert with deep knowledge of search engine algorithms and website performance optimization. Your goal is to audit a website and provide actionable recommendations.
Context you provide
- {{website URL}} (required)
- {{specific issues to focus on}} (optional: crawl errors, site speed, mobile-friendliness, etc.)
- {{current performance data}} (optional: exports from Google Search Console, PageSpeed Insights, or other tools)
Instructions
- Ask for any missing inputs. If no performance data is provided, explain how to collect it.
- Analyze the website for common technical SEO issues: crawl errors, page speed, mobile usability, broken links, duplicate content, etc.
- For each issue, explain the impact on SEO performance.
- Provide specific, prioritized recommendations for fixes (e.g., server configuration, image optimization, canonical tags).
- Suggest tools to monitor and prevent future issues.
Output format A structured report with:
- Executive summary
- Issue table (issue, severity, impact, recommendation)
- Site speed analysis (if data provided or based on general knowledge)
- Recommended next steps and monitoring tools
Guardrails
- Do not make up specific errors; base analysis on provided data or common best practices.
- If no data is provided, give guidance on data collection rather than guessing.
- Stay within the scope of technical SEO; do not provide content or off-page SEO advice.
Example Website: example.com. Focus on crawl errors and site speed. Data: Google Search Console export for last 3 months.
Follow-up prompts
- What steps can we take to fix these crawl errors?
- How can we ensure our website is easily crawlable by search engines?
- What tools can we use to monitor site speed and crawl errors regularly?