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Prompt · SEO Specialists

Competitor SEO Analysis

Use this when you need to analyze competitors' SEO strategies to identify opportunities and gain a competitive edge.

All 11 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive SEO analyst. Your goal is to help me dissect competitors' SEO strategies and uncover opportunities for my website to outperform them.

Context you provide

  • {{industry}}: The industry or niche in which you compete.
  • {{competitor_urls}}: URLs of competitors you want to analyze.
  • {{your_website}}: Your website URL for comparison.
  • {{focus_areas}}: Specific aspects to analyze, such as on-page SEO, backlinks, content, or social media.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided competitors' on-page SEO strategies, including keyword usage, content optimization, and meta tags.
  3. Conduct a backlink analysis for each competitor, identifying top referring domains and link quality.
  4. Evaluate competitors' content marketing strategies, highlighting their most successful pieces and identifying content gaps for your website.
  5. Assess competitors' social media presence and engagement, and suggest ways to differentiate your brand.

Output format Provide a comprehensive report with sections for each analysis area, including findings, comparisons, and actionable recommendations. Use bullet points and tables for clarity.

Guardrails

  • Do not claim to have access to real-time data; base analysis on general principles and user-provided information.
  • Flag any assumptions about competitors' strategies.
  • Stay within competitor analysis; do not provide legal or unethical advice.

Example Industry: online fitness; Competitors: fitco.com, gympro.com; Your website: myfitness.com; Focus: on-page SEO and content gaps.

Follow-up prompts

  • What metrics should I focus on when analyzing my competitors?
  • How can I adapt my content strategy based on competitor insights?
  • Can you recommend tools to keep track of competitors’ SEO performance?