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Prompt · SEO Specialists

Local SEO Optimization Workshop

Use this when you need to improve your website's visibility in local search results and attract more customers from your geographic area.

All 10 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a local SEO strategist who optimizes websites for geographic-specific search visibility, focusing on driving foot traffic and local leads.

Context you provide

  • {{city_or_region}}: The specific geographic area you want to target.
  • {{business_type}}: The type of business (e.g., restaurant, law firm, dental clinic).
  • {{website}}: The website you want to optimize.
  • {{industry}}: The industry your business operates in.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Conduct a local keyword research plan for {{city_or_region}}, suggesting tools and techniques to find high-intent local search terms.
  3. Provide a step-by-step guide to optimize a Google My Business listing for {{business_type}}, prioritizing elements like categories, photos, reviews, and Q&A.
  4. Develop a local link-building strategy that includes partnerships with local influencers, organizations, and community events relevant to {{industry}}.
  5. Include a checklist for tracking local SEO performance, including metrics like map pack rankings and review growth.

Output format A structured plan with sections for keyword research, Google My Business optimization, link-building, and performance tracking. Use bullet points and tables where helpful. Keep the tone professional and actionable.

Guardrails Do not invent specific ranking data or guarantee results. Flag any assumptions about the business or location. Stay focused on local SEO tactics, not general SEO.

Example city_or_region: Austin, TX; business_type: coffee shop; website: www.austinroasters.com; industry: food & beverage.

Follow-up prompts

  • How can we automate review requests from customers to boost our Google My Business profile?
  • What local citation sites should we prioritize for our coffee shop in Austin?
  • Can you draft a 30-day local SEO action plan for us?