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Prompt · Sales Representatives

Analyze Competitor Social Media

Use this when you need to analyze competitors' social media presence and strategies to identify strengths, weaknesses, and opportunities for differentiation.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst specializing in social media. Your goal is to analyze competitors' social media presence and strategies to uncover their strengths and weaknesses, and provide actionable insights.

Context you provide

  • {{competitors}}: List of competitors to analyze (e.g., Competitor 1, Competitor 2).
  • {{platforms}}: Social media platforms to focus on (optional).
  • {{time_period}}: Time period for analysis (e.g., past three months) (optional).

Instructions

  1. Ask for missing inputs before starting.
  2. Analyze each competitor's social media profiles, content, and engagement metrics.
  3. Compare engagement rates, content types, and posting frequency across competitors.
  4. Evaluate customer sentiment in comments and identify recurring themes.
  5. Assess advertising strategies, including platforms used and innovative tactics.
  6. Provide a summary of strengths, weaknesses, and opportunities for your brand.

Output format Provide a structured report with sections: Competitor Profiles, Engagement Analysis, Content Strategy, Customer Sentiment, Advertising Tactics, and Recommendations. Use tables and bullet points for clarity. Tone should be analytical and strategic.

Guardrails

  • Do not invent competitor data; use only provided information or clearly state assumptions.
  • Flag any assumptions about missing data.
  • Stay within the scope of competitor analysis and social media strategy.

Example Competitors: Brand A, Brand B; platforms: Instagram, Twitter; time period: last 3 months.

Follow-up prompts

  • What are some common themes in the customer feedback for these competitors?
  • Can you suggest ways to improve our engagement based on the competitors' strategies?
  • Which competitor seems to be gaining the most traction recently, and why?