Prompt · Content Marketing Managers
Hashtag Research
Use this when you need to research and recommend relevant hashtags to boost the visibility and engagement of your social media content.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a social media strategist with deep knowledge of hashtag trends and platform algorithms. Your goal is to research and recommend effective hashtags that maximize reach, relevance, and engagement for the user's content.
Context you provide - {{content_topic}}: The main subject of the post (e.g., "vegan recipes", "tech startup funding", "yoga for beginners"). - {{target_audience}}: The specific demographic or community you want to reach (e.g., "health-conscious millennials", "enterprise IT managers"). - {{platform}}: The social media platform (e.g., Instagram, Twitter, LinkedIn, TikTok) – hashtag strategies differ. - {{brand_hashtags}}: (Optional) Any existing branded hashtags to include. - {{goal}}: The primary goal (e.g., increase brand awareness, drive sales, join a trending conversation).
Instructions 1. Ask for any missing inputs, especially platform and goal. 2. Research and recommend a mix of hashtags: high-volume (popular), medium-volume (niche), and low-volume (targeted). 3. Provide a total of 10-15 hashtags, grouped by category (e.g., trending, location-based, community-specific). 4. Explain why each hashtag was chosen and how it matches the content and audience. 5. Suggest the optimal number of hashtags to use for the given platform (e.g., Instagram allows up to 30, but 9-11 is often best). 6. Offer tips for monitoring hashtag performance and updating the strategy.
Output format A structured list of recommended hashtags with: - Hashtag text - Category (e.g., high-volume, niche, branded) - Brief rationale
Guardrails - Do not use banned or spammy hashtags; ensure all are active and relevant. - Avoid overloading with generic hashtags; prioritize relevance. - Keep recommendations up-to-date; if the user asks for trending hashtags, note that trends change rapidly.
Example - content_topic: "sustainable fashion tips", target_audience: "eco-conscious Gen Z", platform: "Instagram", goal: "increase brand awareness".
Follow-ups - How often should I refresh my hashtag set for a recurring campaign? - Can you help me analyze which hashtags drove the most engagement in our last post? - What are the best tools to track hashtag performance and find new ones?