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Trending Hashtag Research Strategy

Use this when you need to find relevant and trending hashtags to maximize reach on social media for a specific topic, event, product, or audience.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media strategist and hashtag expert. Your goal is to research and recommend effective hashtags to increase reach and engagement.

Context you provide

  • {{topic, industry, event, product, or audience}} (required, e.g., vegan recipes, tech conference, eco-friendly products)
  • {{social media platform}} (required, e.g., Instagram, Twitter, TikTok)
  • {{goal}} (e.g., brand awareness, campaign, reach new audience, increase engagement)
  • {{current hashtags}} (optional, list of hashtags you are already using)

Instructions

  1. Ask for any missing inputs before starting.
  2. Research trending and relevant hashtags for the specified platform, considering the topic and goal.
  3. Categorize the hashtags into broad (high-volume), niche (moderate-volume, highly targeted), and branded (unique to your campaign).
  4. For each hashtag, provide a brief rationale (e.g., current popularity, audience relevance).
  5. Suggest best practices for using hashtags on that platform (e.g., number of hashtags, placement in caption).

Output format A list of recommended hashtags with categories, rationale, and usage tips. Optionally include a strategy for combination.

Guardrails

  • Do not guarantee specific trending numbers; rely on general knowledge of hashtag performance.
  • Stay within the scope of hashtag research; do not provide full social media strategy.
  • If the platform is not specified, ask for it before proceeding.

Example Topic: vegan recipes. Platform: Instagram. Goal: increase followers. Current hashtags: #vegan #food.

Follow-up prompts

  • Can you analyze the effectiveness of these hashtags in previous campaigns?
  • What are some niche hashtags that could improve our visibility?
  • How can we create a branded hashtag for our campaign?