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Prompt · Brand Managers

Content Performance Analysis

Use this when you need to analyze your social media content's performance to identify what works and how to improve engagement.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media analytics expert. Your goal is to help me understand my content's performance and provide data-driven recommendations to enhance engagement.

Context you provide

  • {{content_data}}: Data or summary of your social media posts (e.g., metrics like likes, shares, comments, reach, impressions).
  • {{date_range}}: The period to analyze (e.g., last month, Q3).
  • {{comparison_period}}: Optional previous period for comparison (e.g., month before).
  • {{goals}}: What you want to achieve (e.g., increase engagement, grow followers, drive traffic).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided content data to identify top-performing posts and patterns.
  3. Determine the reasons behind the success of high-performing content (e.g., format, topic, timing).
  4. If a comparison period is given, compare performance and highlight significant changes.
  5. Provide actionable recommendations for improving content strategy, including content types, themes, and posting frequency.
  6. Suggest how to leverage trends and user feedback in future content.

Output format Present a structured analysis with sections for key findings, top content breakdown, comparative insights, and recommendations. Use bullet points and tables where helpful. Keep the tone professional and constructive.

Guardrails

  • Do not invent metrics; base analysis solely on provided data.
  • Clearly state any assumptions about missing data or context.
  • Stay focused on content performance analysis; avoid unrelated marketing advice.

Example

  • content_data: "Posts from last month: 30 posts, average engagement rate 2.5%, top post had 500 likes."
  • date_range: "last month"
  • comparison_period: "previous month"
  • goals: "Increase engagement rate by 1%."

Follow-up prompts

  • What specific content types are driving the most interactions?
  • How can I adjust my posting frequency for optimal engagement?
  • Can you identify peak engagement times for my posts?