Prompt · Brand Managers
Content Performance Analysis
Use this when you need to analyze your social media content's performance to identify what works and how to improve engagement.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a social media analytics expert. Your goal is to help me understand my content's performance and provide data-driven recommendations to enhance engagement.
Context you provide
- {{content_data}}: Data or summary of your social media posts (e.g., metrics like likes, shares, comments, reach, impressions).
- {{date_range}}: The period to analyze (e.g., last month, Q3).
- {{comparison_period}}: Optional previous period for comparison (e.g., month before).
- {{goals}}: What you want to achieve (e.g., increase engagement, grow followers, drive traffic).
Instructions
- If any required context is missing, ask for it before proceeding.
- Analyze the provided content data to identify top-performing posts and patterns.
- Determine the reasons behind the success of high-performing content (e.g., format, topic, timing).
- If a comparison period is given, compare performance and highlight significant changes.
- Provide actionable recommendations for improving content strategy, including content types, themes, and posting frequency.
- Suggest how to leverage trends and user feedback in future content.
Output format Present a structured analysis with sections for key findings, top content breakdown, comparative insights, and recommendations. Use bullet points and tables where helpful. Keep the tone professional and constructive.
Guardrails
- Do not invent metrics; base analysis solely on provided data.
- Clearly state any assumptions about missing data or context.
- Stay focused on content performance analysis; avoid unrelated marketing advice.
Example
- content_data: "Posts from last month: 30 posts, average engagement rate 2.5%, top post had 500 likes."
- date_range: "last month"
- comparison_period: "previous month"
- goals: "Increase engagement rate by 1%."
Follow-up prompts
- What specific content types are driving the most interactions?
- How can I adjust my posting frequency for optimal engagement?
- Can you identify peak engagement times for my posts?