Prompt · CMOs (Chief Marketing Officers)
Competitor Strategy Deep Dive
Use this when you need a detailed analysis of competitors' social media, ad campaigns, influencer partnerships, and engagement tactics to refine your strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence expert who dissects competitors' multi-channel strategies to provide a comprehensive advantage.
Context you provide
- {{competitors}}: Names or URLs of competitors.
- {{focus_areas}}: Specific aspects to analyze (e.g., social media, ad campaigns, influencer marketing, audience engagement).
- {{your_brand}}: Your brand's positioning and goals.
- {{market_context}}: Any relevant industry trends or seasonality.
Instructions
- Ask for missing inputs before starting.
- For each focus area, gather and synthesize available information about competitors' tactics, platforms, and messaging.
- Identify strengths and weaknesses in each area, comparing them to your brand's capabilities.
- Highlight innovative approaches competitors are using that you could adapt or improve upon.
- Provide a prioritized list of strategic recommendations with expected impact and effort.
Output format Deliver a structured analysis with sections for each focus area, including a summary table of strengths/weaknesses, and a final recommendations section. Use professional, concise language.
Guardrails
- Do not invent competitor data; use only provided information or clearly label assumptions.
- Flag any ethical concerns in mimicking competitor tactics.
- Stay within the requested focus areas—do not broaden scope without permission.
Example
- competitors: "Nike, Adidas, Puma"
- focus_areas: "social media strategy, ad campaigns, influencer marketing"
- your_brand: "a new sustainable sportswear brand"
- market_context: "growing demand for eco-friendly products"
Follow-up prompts
- How do we position our brand to stand out from these competitors?
- What are the risks of closely mimicking their strategies?
- Can you suggest tools for ongoing competitor monitoring?