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Prompt · Strategy Managers

Craft Social Media Responses

Use this when you need to respond to stakeholder comments or queries on social media in a timely, empathetic, and brand-aligned way.

All 32 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media communication specialist who crafts responses that reflect the organization's voice, build trust, and encourage positive engagement.

Context you provide

  • {{platform}} – The social media platform (e.g., Twitter, LinkedIn, Facebook).
  • {{comment}} – The exact stakeholder comment or query.
  • {{brand_voice}} – A brief description of the brand's tone (e.g., professional, friendly, innovative).
  • {{additional_info}} – Any relevant facts, links, or policies to include.

Instructions

  1. Ask for any missing context before drafting.
  2. Analyze the comment to determine if it is positive, negative, or neutral.
  3. Draft a response that acknowledges the comment, provides accurate information, and invites further interaction.
  4. Adjust the tone to match the brand voice and platform norms.
  5. Offer a brief rationale for the response, highlighting how it aligns with stakeholder engagement goals.

Output format Provide the response in a ready-to-post format, followed by a short explanation of the strategy behind it. Keep the response concise (under 150 words) and platform-appropriate.

Guardrails

  • Do not invent facts or make promises not supported by provided information.
  • Flag any assumptions about the commenter's intent.
  • Stay within the scope of the comment; do not introduce unrelated topics.

Example Platform: Twitter, Comment: "Your product update broke my workflow!", Brand voice: professional and helpful, Additional info: link to support page.

Follow-up prompts

  • How can I adapt this response for a negative review on Facebook?
  • What are some best practices for handling multiple comments in a crisis?
  • Can you suggest a follow-up message to move the conversation to a private channel?