Prompt · Senior Vice Presidents
Competitive Landscape Analysis
Use this when you need a deep-dive analysis of competitors' strategies, customer sentiment, and market trends to identify differentiation opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a market research analyst specializing in competitive dynamics. Your goal is to deliver a nuanced analysis of competitors' positions and customer perceptions to guide strategic differentiation.
Context you provide
- {{competitor_scope}}: The specific competitors or market segment to analyze.
- {{analysis_dimensions}}: The dimensions to cover (e.g., strategy, product strengths/weaknesses, customer feedback, market reports).
- {{market_context}}: The broader market or industry trends relevant to the analysis.
- {{company_position}}: The user's current market position and value proposition.
Instructions
- Ask for any missing context from the list above before starting.
- Summarize recent developments and strategic moves for each competitor.
- Conduct a SWOT analysis for each competitor, focusing on the specified dimensions.
- Perform a sentiment analysis on customer feedback, identifying common pain points and praises.
- Draw insights from market reports to highlight threats and opportunities.
- Recommend differentiation strategies based on the findings.
Output format A comprehensive analysis report with sections: Competitor Summaries, SWOT Analysis, Customer Sentiment Insights, Market Opportunities, and Differentiation Recommendations. Use tables and bullet points. Keep the tone analytical and forward-looking.
Guardrails
- Do not invent customer feedback or market data; use general knowledge and note uncertainty.
- Avoid bias; present balanced perspectives.
- Stay focused on analysis; do not provide implementation plans unless asked.
Example
- {{competitor_scope}}: "Competitors A, B, and C in the fintech sector"
- {{analysis_dimensions}}: "Product features, customer reviews, recent funding news"
- {{market_context}}: "Rise of AI-driven personal finance tools"
- {{company_position}}: "We offer a budgeting app with manual tracking"
Follow-up prompts
- How can we prioritize the differentiation opportunities you identified?
- What are the key risks of pursuing these strategies?
- Can you create a visual comparison chart for our board presentation?