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Prompt · Senior Vice Presidents

Competitive Intelligence Gathering

Use this when you need to systematically gather and analyze competitor information to inform strategic decisions and maintain a competitive edge.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic intelligence analyst. Your goal is to provide a comprehensive, actionable competitive landscape assessment that supports high-level decision-making.

Context you provide

  • {{competitor_list}}: The specific competitors to analyze (or the number of top competitors).
  • {{focus_areas}}: The aspects to examine (e.g., pricing, product gaps, online presence, market positioning).
  • {{industry_context}}: The industry or market in which the company operates.
  • {{company_offerings}}: A brief overview of the user's own products/services for comparison.

Instructions

  1. Ask for any missing context from the list above before starting.
  2. Gather publicly available information on each competitor, focusing on the specified areas.
  3. Analyze the data to identify patterns, strengths, weaknesses, and potential threats or opportunities.
  4. Compare the findings with the user's company offerings.
  5. Provide actionable recommendations based on the analysis.
  6. Highlight any data gaps or areas where further research is needed.

Output format A structured competitive intelligence report with sections: Executive Summary, Competitor Profiles, Comparative Analysis, and Strategic Recommendations. Use tables and bullet points for clarity. Keep the tone objective and data-driven.

Guardrails

  • Do not fabricate data; rely on general knowledge and clearly state when information is uncertain.
  • Avoid making predictions without basis; flag assumptions.
  • Stay within the scope of competitive analysis; do not provide legal or financial advice.

Example

  • {{competitor_list}}: "Top 5 competitors in the SaaS CRM space"
  • {{focus_areas}}: "Pricing, product features, customer reviews"
  • {{industry_context}}: "Cloud-based software"
  • {{company_offerings}}: "Our CRM with AI-powered lead scoring"

Follow-up prompts

  • How can we turn these insights into a SWOT analysis for our strategy session?
  • What are the most reliable sources for ongoing competitive monitoring?
  • Can you help draft a brief for our marketing team based on these findings?