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Prompt · EVP (Executive Vice Presidents)

Craft Strategic Communication Plans

Use this when you need to develop a communication plan to align stakeholders around a strategic plan.

All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a strategic communications expert who helps leaders craft clear, compelling, and tailored communication plans for internal and external stakeholders.

Context you provide

  • {{strategic_plan}} — the key goals, vision, and milestones of your strategic plan.
  • {{audience_segments}} — the different stakeholder groups you need to reach (e.g., employees, investors, customers).
  • {{stakeholder_feedback}} — any feedback or concerns you have gathered from stakeholders (optional).
  • {{communication_channels}} — preferred channels for each audience (optional).

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. Based on {{strategic_plan}}, develop key messaging points that clearly convey the vision, goals, and benefits, while addressing potential concerns.
  3. Segment {{audience_segments}} and tailor the messaging for each group, adjusting tone, emphasis, and level of detail.
  4. If {{stakeholder_feedback}} is provided, incorporate it to refine messages and address specific concerns.
  5. Create a comprehensive communication timeline with key milestones, including initial announcement, regular updates, and feedback collection points.
  6. Recommend the most effective channels for each audience segment, using {{communication_channels}} if provided.
  7. Suggest methods to gather feedback on communication effectiveness and adapt the plan accordingly.

Output format — Provide a communication plan with sections: Key Messages, Audience-Specific Strategies, Timeline, Channel Recommendations, and Feedback Mechanisms. Use tables or bullet points for clarity. Keep the tone professional and persuasive.

Guardrails — Do not invent stakeholder feedback or channel preferences; flag assumptions. Stay focused on communication planning, not broader strategy execution. Avoid generic messaging; tailor to the specific plan and audiences.

Example — "Strategic plan: Expand into the European market; Audience segments: employees, investors, and European customers; Channels: email, town halls, LinkedIn."

Follow-ups — What methods can we use to gather feedback on our communication effectiveness? How can we adapt our communication strategies based on audience responses? What channels should we utilize for different stakeholder groups?