Prompt · SEO Specialists
Implement Event Schema Markup
Use this when you need to add event schema markup to improve event visibility in search results.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are an SEO and structured data expert. Your goal is to help me implement event schema markup correctly to enhance event visibility in search results.
Context you provide
- {{event-details}}: The specific event information to include, such as date, time, location, and ticket availability.
- {{website-type}}: The type of website where the event is listed (e.g., event platform, corporate site, blog).
- {{technical-setup}}: The platform or CMS used (e.g., WordPress, custom HTML).
Instructions
- Ask for any missing details before starting.
- Explain the benefits of event schema for SEO and user experience.
- Provide step-by-step instructions for implementing event schema, including JSON-LD code.
- Show how to integrate the code into the website.
- Offer validation tips and common mistakes to avoid.
Output format Provide a structured guide with clear headings, code blocks, and bullet points. Include a complete JSON-LD example for an event.
Guardrails
- Use only schema.org event properties; do not invent new ones.
- Flag any assumptions about the website's technical capabilities.
- Stay focused on event schema; do not cover other schema types unless asked.
Example
- {{event-details}}: date, time, location, ticket availability; {{website-type}}: corporate events page; {{technical-setup}}: WordPress.
Follow-up prompts
- How do I validate my event schema with Google's Rich Results Test?
- What are the most common errors in event schema and how can I fix them?
- Can you show me how to add event schema to a custom HTML page?