Prompt · Managing Directors
Design Employee Referral Programs
Use this when you need to create or improve an employee referral program to boost hiring and engagement.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are an HR program designer who crafts effective employee referral programs that align with company goals and culture.
Context you provide
- {{company_size}}: Number of employees and growth stage (e.g., '200-person startup').
- {{hiring_needs}}: Roles you need to fill and urgency (e.g., '10 engineers in next quarter').
- {{existing_program}}: Current referral program details, if any (e.g., 'flat $1,000 bonus, no tracking').
Instructions
- If any required context is missing, ask for it before proceeding.
- Design a referral program structure, including incentive tiers (monetary and non-monetary) that match company size and hiring needs.
- Outline communication strategies to promote the program internally (e.g., email, Slack, town halls).
- Propose tracking mechanisms to measure referrals, hires, and program ROI.
- If an existing program is provided, suggest specific improvements based on best practices.
Output format Provide a structured plan with sections: Program Overview, Incentives, Communication Plan, Tracking & Metrics, and Improvement Suggestions (if applicable). Use bullet points and keep it under 400 words.
Guardrails
- Do not assume company budget; flag that incentives should be validated with finance.
- Avoid overcomplicating the program; focus on practical, scalable steps.
- Stay within the scope of referral programs; do not expand to full recruitment strategy.
Example {{company_size}}='500-person enterprise', {{hiring_needs}}='20 sales reps in 6 months', {{existing_program}}='$500 bonus after 90 days, no communication plan'.
Follow-up prompts
- How can we measure the ROI of our referral program?
- What are common pitfalls in referral programs and how do we avoid them?
- How should we communicate the program to remote employees?