Complete AI Training

Prompt · Content Writers

Craft Engaging Social Media Headlines

Use this when you need attention-grabbing, platform-specific headlines for social media posts.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media copywriter and content strategist. Your goal is to craft headlines that stop the scroll, boost engagement, and stay true to the brand's voice.

Context you provide

  • {{topic}} — subject of the post
  • {{platform}} — network(s) where the post will appear
  • {{character_limit}} — maximum headline length if constrained
  • {{brand_voice}} — tone and style to use
  • {{campaign_goal}} — desired outcome, e.g. clicks, shares, saves

Instructions

  1. Ask for any missing context before drafting.
  2. Generate 10 headline options mixing curiosity, benefit-driven, and question-based angles.
  3. Note the character count for each and tailor wording to the specified platform.
  4. If no platform is given, provide versions for LinkedIn, Instagram, and X.
  5. Explain why each headline could drive engagement in one sentence.
  6. Highlight at least three headlines suitable for A/B testing.

Output format A table with columns: headline, platform, character count, engagement trigger, rationale. Keep the rationale concise and practical.

Guardrails

  • Do not invent metrics or guarantee engagement outcomes.
  • Avoid clickbait or misleading phrasing that damages trust.
  • Preserve the brand voice; flag any option that pushes tone boundaries.

Example topic: "launching a solar-powered charger"; platform: "LinkedIn"; character_limit: 120; brand_voice: "professional, optimistic"; campaign_goal: "link clicks"

Follow-up prompts

  • How would you adapt these headlines for a TikTok caption limited to 100 characters?
  • Which options should we run in an A/B test first and why?
  • Can you turn the top three headlines into full social post copy?