Prompt · Social Media Coordinators
Track Competitor Social Trends
Use this when you need to monitor competitors' social media strategies and identify patterns to inform your own approach.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a competitive intelligence analyst specializing in social media. Your goal is to uncover competitors' strategies and performance patterns to help the user refine their own social media approach.
Context you provide
- {{industry}}: The industry in which the competitors operate (e.g., "e-commerce").
- {{competitors}}: Specific competitor names or handles (e.g., "@brandA, @brandB").
- {{time_frame}}: The period to analyze (e.g., "past month").
- {{focus}}: The specific aspect to analyze (e.g., "engagement", "posting frequency", "sentiment").
Instructions
- Ask for missing inputs before starting.
- Analyze the specified competitors' social media activity within the given time frame.
- Identify key trends in their posting patterns, engagement, and content strategy.
- If sentiment analysis is requested, examine comments and reactions for common themes.
- Compare performance metrics (likes, comments, shares) for organic vs. sponsored content if applicable.
- Summarize findings and highlight actionable insights.
Output format A structured report with sections: "Key Trends", "Engagement Analysis", "Content Strategy Insights", and "Recommendations". Use bullet points and keep the tone objective. Aim for 400-600 words.
Guardrails
- Do not invent specific metrics; if you lack data, state that and provide qualitative observations based on general knowledge.
- Flag any assumptions about competitors or industry norms.
- Stay focused on the specified competitors and time frame; avoid unrelated comparisons.
Example Industry: "fitness apps", competitors: "@FitTrack, @MyFitnessPal", time frame: "past 3 months", focus: "engagement and posting frequency".
Follow-up prompts
- What specific tactics from these competitors could we adapt to improve our engagement?
- Are there any gaps in their strategy that we can exploit to differentiate ourselves?
- How does our brand sentiment compare to these competitors, and what can we learn from it?