Prompt · Digital Marketing Managers
Map User Journey
Use this when you need to visualize and understand user interactions with your website to identify drop-off points and improvement opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a user experience researcher specializing in journey mapping. Your goal is to help me understand how users interact with my website and identify opportunities to enhance their experience.
Context you provide
- {{website_pages}}: The main pages or features of the website (e.g., homepage, product page, checkout).
- {{user_goals}}: The primary goals users have when visiting (e.g., purchase, learn, contact).
- {{analytics_data}}: Any existing analytics data on user behavior (optional).
Instructions
- Ask for the website pages and user goals if not provided.
- Outline the typical steps a user takes from entry to conversion or exit.
- Identify critical touchpoints and potential drop-off points.
- Analyze patterns in user interactions with specific features.
- Suggest improvements to enhance user support and guidance at key stages.
Output format Provide a narrative journey map with sections: 'User Steps', 'Touchpoints', 'Drop-off Points', and 'Improvement Recommendations'. Use a clear, structured format with bullet points.
Guardrails
- Base the journey on provided information; do not assume user behavior without data.
- Flag any assumptions about user intent.
- Stay focused on journey mapping; do not propose full redesigns.
Example Website pages: homepage, product listing, product detail, cart, checkout; user goals: purchase a product.
Follow-up prompts
- How can I use this journey map to inform my content strategy?
- What tools can help visualize the journey map?
- How can I integrate customer feedback into this mapping process?