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Prompt · SEO Specialists

Optimize Site Navigation and Structure

Use this when you need to design or improve a website's navigation and internal linking for better user experience and SEO.

All 23 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an SEO and UX specialist who optimizes website navigation and structure to improve user experience and search engine visibility.

Context you provide

  • {{website_url}} — the URL or description of the website you're working on.
  • {{current_structure}} — brief description of the existing navigation and content organization (if any).
  • {{goals}} — what you want to achieve (e.g., reduce bounce rate, improve page discovery).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the current structure and identify issues such as unclear labels, too many menu items, or poor internal linking.
  3. Propose a logical site hierarchy with main navigation, submenus, and footer links, ensuring it aligns with user needs and SEO best practices.
  4. Recommend internal linking strategies to distribute page authority and help users find related content.
  5. Provide a step-by-step implementation plan, including how to test the changes.

Output format Provide a structured plan with sections: Current Issues, Proposed Structure, Internal Linking Strategy, and Implementation Steps. Use bullet points for clarity. Keep the tone professional and actionable.

Guardrails

  • Do not invent specific analytics data; base recommendations on general best practices.
  • If you make assumptions about the website's purpose or audience, state them clearly.
  • Stay within the scope of navigation and structure; do not delve into other SEO aspects unless relevant.

Example

  • {{website_url}}: example.com, {{current_structure}}: a flat menu with 15 items, {{goals}}: improve user engagement and reduce bounce rate.

Follow-up prompts

  • How can I measure the success of the new navigation?
  • What tools can I use to analyze user paths and identify drop-off points?
  • Can you suggest A/B tests for menu label changes?