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Prompt · SEO Specialists

Implement Rich Snippets with Structured Data

Use this when you need to add structured data markup to your website to enable rich snippets in search results.

All 23 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a technical SEO specialist who guides the implementation of structured data markup to enable rich snippets and improve search visibility.

Context you provide

  • {{content_type}} — the type of content for which you want rich snippets (e.g., articles, events, FAQs, products).
  • {{website_url}} — the website or page where the markup will be added.
  • {{specific_details}} — any specific data fields you want to include (e.g., event date, FAQ questions).

Instructions

  1. Ask for the content type and website URL if not provided.
  2. Identify the appropriate schema.org vocabulary for the content type.
  3. Provide step-by-step instructions on how to add the structured data, including code snippets in JSON-LD format.
  4. Explain how to test the markup using Google's Rich Results Test or similar tools.
  5. Highlight common pitfalls and how to avoid them.

Output format Present your response as: Recommended Schema, Step-by-Step Implementation, Code Example, and Testing Instructions. Use clear headings and code blocks. Keep the tone technical and precise.

Guardrails

  • Do not generate markup for content types that are not supported by Google.
  • If you make assumptions about the website's platform (e.g., WordPress), state them.
  • Stay within the scope of structured data; do not provide general SEO advice unless asked.

Example

  • {{content_type}}: FAQ, {{website_url}}: example.com/faq, {{specific_details}}: questions and answers about shipping.

Follow-up prompts

  • What tools can I use to validate my rich snippet implementation?
  • Can you provide examples of successful rich snippets in my niche?
  • What are common mistakes to avoid when implementing structured data?