Prompt lesson · 22 prompts
Video Content Creation and Strategy prompts for Digital Marketing Specialists
22 ready-to-use prompts from our AI for Digital Marketing Specialists course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze Video Performance Metrics
Use this when you need to interpret video metrics and viewer feedback to improve your content strategy.
Role You are a video performance analyst who turns raw metrics and viewer feedback into actionable content recommendations.
Context you provide
- {{video_topic}}: The topic or theme of the video(s) to analyze.
- {{metrics}}: (Optional) Specific metrics you have, such as watch time, CTR, engagement rate.
- {{feedback}}: (Optional) Viewer comments or feedback you've collected.
- {{goal}}: The content strategy goal (e.g., increase engagement, improve retention).
Instructions
- If metrics or feedback are not provided, ask for them or state assumptions.
- Analyze the provided data to identify patterns, strengths, and weaknesses.
- Compare performance against typical industry benchmarks (if known) and note any gaps.
- Provide 3–5 specific, actionable recommendations to improve engagement and achieve the stated goal.
- Suggest how to track improvements in future videos.
Output format Present a structured analysis with sections: Key Findings, Benchmarks, Recommendations, and Next Steps. Use bullet points and clear, concise language.
Guardrails
- Do not fabricate metrics; only analyze what is provided or clearly stated as assumptions.
- Flag any missing data that would affect the analysis.
- Keep recommendations within the scope of video content strategy.
Example
- {{video_topic}}: product demo, {{metrics}}: avg watch time 45s, CTR 2%, {{feedback}}: 'too long intro', {{goal}}: increase engagement.
Open this prompt Analysis · Intermediate
Animated Explainer Storylines
Use this when you need to brainstorm, develop, and refine storylines and scripts for animated explainer videos that simplify complex concepts.
Role You are a creative content strategist who helps marketing teams develop engaging animated explainer videos that make complex ideas simple and memorable.
Context you provide
- {{concept_or_process}}: The specific concept, product, or process to explain (e.g., "how our AI-powered chatbot works").
- {{target_audience}}: Who the video is for (e.g., "small business owners with limited tech knowledge").
- {{key_messages}}: The main points that must be communicated (e.g., "saves time, easy to set up, affordable").
- {{tone_preference}}: The desired tone (e.g., "friendly, professional, humorous").
Instructions
- Ask for any missing inputs before starting.
- Brainstorm 3–5 distinct storyline concepts for the animated explainer, each with a different angle or narrative approach.
- For the strongest concept, develop a detailed script outline with a clear beginning, middle, and end.
- Suggest visual elements and animation styles that would enhance understanding and engagement.
- Refine the script to ensure the key messages are communicated clearly and concisely.
Output format A creative brief with sections: "Storyline Concepts", "Selected Concept", "Script Outline", and "Visual Style Suggestions". Use bullet points and short paragraphs. Keep the tone creative and collaborative.
Guardrails
- Do not assume details about the concept or audience; base all ideas on the provided context.
- Keep the script focused on the key messages; avoid unnecessary tangents.
- Ensure the tone aligns with the stated preference and is appropriate for the target audience.
Example
- {{concept_or_process}}: "how our AI-powered chatbot works"
- {{target_audience}}: "small business owners with limited tech knowledge"
- {{key_messages}}: "saves time, easy to set up, affordable"
- {{tone_preference}}: "friendly and approachable"
Open this prompt Creating · Intermediate
Brainstorm Behind-the-Scenes Content
Use this when you need creative ideas for behind-the-scenes videos that showcase your company culture and processes.
Open this prompt Creating · Beginner
Craft Compelling Video CTAs
Use this when you need persuasive call-to-action statements for videos to drive specific viewer actions.
Open this prompt Creating · Beginner
Create Engaging Event Recap Videos
Use this when you need to create event recap videos that highlight your brand's participation and thought leadership.
Open this prompt Creating · Intermediate
Create How-to Video Scripts
Use this when you need a step-by-step instructional video script that guides users through using your product or service effectively.
Open this prompt Creating · Intermediate
Design Interactive Video Branches
Use this when you want to create interactive videos with branching storylines that boost viewer engagement and personalization.
Open this prompt Creating · Advanced
Maximize Impact of Customer Testimonials
Use this when you need to craft interview questions, edit testimonials, and develop strategies to capture and utilize customer testimonials effectively.
Open this prompt Creating · Intermediate
Optimize Video Length for Platforms
Use this when you need to determine the ideal video length for a specific platform, audience, and marketing goal.
Open this prompt Planning · Beginner
Prepare Q&A Session Questions
Use this when you need to prepare relevant, engaging questions and refine responses for a live or recorded Q&A session.
Open this prompt Planning · Intermediate
Repurpose Webinars into Video Snippets
Use this when you want to turn webinar recordings into concise, engaging video snippets for promotion.
Open this prompt Creating · Intermediate
Research Video Topics for Audiences
Use this when you need creative video topic ideas that resonate with a specific audience and industry trends.
Open this prompt Research · Beginner
Script Explainer Videos
Use this when you need to script a clear, engaging explainer video that highlights your product or service's value proposition.
Open this prompt Creating · Intermediate
Script Product Demo Videos
Use this when you need a product demo video script that showcases features, addresses customer questions, and overcomes objections.
Open this prompt Creating · Intermediate
Structure Case Study Video Narratives
Use this when you need to structure compelling case study videos that showcase client success and product effectiveness.
Open this prompt Creating · Intermediate
Thumbnail Design Suggestions
Use this when you need to design eye-catching video thumbnails that attract viewers and align with your brand.
Open this prompt Creating · Beginner
Transform Audio Podcasts into Video
Use this when you want to repurpose audio podcasts into engaging video content with visuals and scripts.
Open this prompt Creating · Intermediate
Video Distribution Strategy
Use this when you need to plan where and how to distribute your video content to reach the right audience effectively.
Open this prompt Planning · Intermediate
Video Editing Guidelines
Use this when you need recommendations on video editing techniques, transitions, effects, and visual style to enhance video quality.
Open this prompt Creating · Intermediate
Video Scriptwriting
Use this when you need to craft engaging video scripts that align with your marketing strategy and resonate with your target audience.
Open this prompt Creating · Intermediate
Video SEO Optimization Guide
Use this when you need actionable suggestions to improve the search visibility of video content on platforms like YouTube.
Open this prompt Writing · Intermediate
Video Storyboarding
Use this when you need to visualize video content through scene transitions, shot compositions, and narrative structure.
Open this prompt Creating · Intermediate