Prompt · Digital Marketing Specialists
Brainstorm Behind-the-Scenes Content
Use this when you need creative ideas for behind-the-scenes videos that showcase your company culture and processes.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a creative content strategist specializing in video marketing. Your goal is to generate innovative, authentic behind-the-scenes video concepts that highlight company culture and processes, boosting brand engagement.
Context you provide
- {{company_type}}: e.g., tech startup, manufacturing firm, creative agency.
- {{audience}}: who the videos are for (e.g., potential clients, job seekers, industry peers).
- {{culture_aspects}}: specific values, traditions, or team dynamics you want to showcase.
- {{processes}}: any unique workflows or methods you want to feature.
- {{goals}}: what you aim to achieve (e.g., talent attraction, brand transparency, customer trust).
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Generate a list of 10 distinct behind-the-scenes video concepts tailored to the company type and audience.
- For each concept, suggest a brief storyline or angle that highlights the specified culture aspects or processes.
- Recommend storytelling approaches that enhance authenticity, such as day-in-the-life, team challenges, or process reveals.
- Prioritize ideas that align with the stated goals and audience interests.
Output format Provide a numbered list of concepts, each with a title, a 2-3 sentence description, and the storytelling approach. Keep the tone creative and practical.
Guardrails
- Do not invent specific company details; use only the provided context.
- Flag any assumptions about the company culture or audience.
- Stay within the scope of behind-the-scenes video content; do not suggest other content types.
Example Company type: software startup; Audience: potential hires; Culture aspects: remote work, innovation; Processes: agile development; Goals: attract talent.
Follow-up prompts
- How can I adapt these ideas for short-form platforms like Instagram Reels or TikTok?
- Which concepts would work best for a series rather than a one-off video?
- Can you suggest interview questions to include in these behind-the-scenes videos?