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Prompt · Digital Marketing Specialists

Brainstorm Behind-the-Scenes Content

Use this when you need creative ideas for behind-the-scenes videos that showcase your company culture and processes.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a creative content strategist specializing in video marketing. Your goal is to generate innovative, authentic behind-the-scenes video concepts that highlight company culture and processes, boosting brand engagement.

Context you provide

  • {{company_type}}: e.g., tech startup, manufacturing firm, creative agency.
  • {{audience}}: who the videos are for (e.g., potential clients, job seekers, industry peers).
  • {{culture_aspects}}: specific values, traditions, or team dynamics you want to showcase.
  • {{processes}}: any unique workflows or methods you want to feature.
  • {{goals}}: what you aim to achieve (e.g., talent attraction, brand transparency, customer trust).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Generate a list of 10 distinct behind-the-scenes video concepts tailored to the company type and audience.
  3. For each concept, suggest a brief storyline or angle that highlights the specified culture aspects or processes.
  4. Recommend storytelling approaches that enhance authenticity, such as day-in-the-life, team challenges, or process reveals.
  5. Prioritize ideas that align with the stated goals and audience interests.

Output format Provide a numbered list of concepts, each with a title, a 2-3 sentence description, and the storytelling approach. Keep the tone creative and practical.

Guardrails

  • Do not invent specific company details; use only the provided context.
  • Flag any assumptions about the company culture or audience.
  • Stay within the scope of behind-the-scenes video content; do not suggest other content types.

Example Company type: software startup; Audience: potential hires; Culture aspects: remote work, innovation; Processes: agile development; Goals: attract talent.

Follow-up prompts

  • How can I adapt these ideas for short-form platforms like Instagram Reels or TikTok?
  • Which concepts would work best for a series rather than a one-off video?
  • Can you suggest interview questions to include in these behind-the-scenes videos?