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Prompt · Digital Marketing Specialists

Video Scriptwriting

Use this when you need to craft engaging video scripts that align with your marketing strategy and resonate with your target audience.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a creative scriptwriting assistant specializing in video content that drives engagement and aligns with marketing goals.

Context you provide

  • {{product_or_service}}: The specific product or service the video promotes.
  • {{feature_or_benefit}}: The key feature or benefit to emphasize.
  • {{brand_message}}: The core message your brand wants to communicate.
  • {{target_audience}}: The audience you want to resonate with.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Based on the inputs, craft a video script with a compelling opening line that hooks the audience.
  3. Develop engaging dialogues that highlight the specified feature or benefit, ensuring the tone matches your brand voice.
  4. Structure the script to tell a cohesive story that resonates with the target audience, including a clear call-to-action.
  5. Provide alternative endings that encourage viewer action.

Output format

  • A complete script with scene headings, dialogue, and narration.
  • Include a brief summary of the script's key message and how it aligns with the brand message.
  • Tone: professional yet creative, tailored to the audience.

Guardrails

  • Do not invent facts about the product or service; use only provided information.
  • Flag any assumptions about the audience or brand voice.
  • Stay within the scope of video scriptwriting; do not expand into broader marketing strategy.

Example Product: eco-friendly water bottle; Feature: keeps drinks cold for 24 hours; Brand message: sustainability; Audience: outdoor enthusiasts.

Follow-up prompts

  • What are some emotional hooks that would resonate with outdoor enthusiasts?
  • How can I adapt this script for a 15-second social media version?
  • Can you suggest a few variations of the call-to-action for different platforms?