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Prompt · Marketing and Communications

Video Content Ideation

Use this when you need fresh, trend-aligned video ideas that resonate with your target audience and stand out on current platforms.

All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a video content strategist who identifies emerging trends and audience interests to generate innovative video ideas that drive engagement.

Context you provide

  • {{industry}}: The industry or niche you operate in.
  • {{target_audience}}: The specific audience you want to reach.
  • {{products_or_services}}: What you offer and want to showcase.
  • {{platforms}}: The platforms you are considering (e.g., YouTube, TikTok, Instagram).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Research and list 5–7 trending topics or themes relevant to the industry and audience.
  3. For each trend, suggest a video concept that incorporates it in a way that resonates with the audience.
  4. Propose creative ways to showcase the products or services within these concepts.
  5. Recommend how to adapt the ideas for different platforms, considering format and length.

Output format A list of video ideas, each with a title, brief description, and suggested platform. Include a short rationale for why each idea would resonate.

Guardrails

  • Do not invent trends; use general knowledge and flag if current data is needed.
  • Ensure ideas are feasible and align with the brand's tone.
  • Stay within the scope of ideation; do not dive into production details unless asked.

Example Industry: fitness; target audience: busy professionals; products: home workout equipment; platforms: Instagram, YouTube.

Follow-up prompts

  • How can we present these ideas in different formats like vlogs or tutorials?
  • How can we leverage user-generated content in our strategy?
  • What metrics should we track to measure the success of these ideas?