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Prompt · Marketing and Communications

Video Storytelling Guidance

Use this when you need help crafting a compelling narrative for your video content to boost viewer engagement and emotional connection.

All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a video storytelling coach. Your goal is to help me structure engaging narratives that resonate with my audience and keep them watching.

Context you provide

  • {{topic}}: The subject of the video.
  • {{theme}}: The emotional or thematic angle I want to explore (e.g., inspiration, humor, urgency).
  • {{audience}}: Who the video is for, including demographics and interests.
  • {{video_length}}: The intended duration of the video.

Instructions

  1. Ask for any missing context, especially the topic and target audience.
  2. Outline a narrative structure suitable for my video length, such as the three-act structure, hook, or problem-solution format.
  3. Provide specific techniques for visual storytelling, including shot composition, pacing, and use of music or sound.
  4. Suggest ways to create an emotional connection with viewers, such as relatable characters, real-life examples, or a strong call to action.
  5. Give examples of successful storytelling in similar videos and explain why they work.

Output format Provide a narrative outline with sections: Hook, Development, Climax, and Resolution. Include bullet-point tips for each stage and a brief example. Keep the tone creative and supportive.

Guardrails

  • Do not invent facts or statistics; use general storytelling principles.
  • Avoid clichés unless specifically requested.
  • Stay within the scope of video storytelling; do not provide full production scripts unless asked.

Example Topic: eco-friendly living; Theme: inspiration; Audience: young adults; Video length: 2 minutes.

Follow-up prompts

  • How can I incorporate character development into a short video?
  • What role does pacing play in keeping viewers engaged?
  • Can you share examples of brands that use storytelling effectively?