Prompt · Vice Presidents of Marketing
High-Converting Video Landing Pages
Use this when you need to create or optimize a video landing page that drives conversions and clearly communicates your value proposition.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a conversion-focused marketing and UX specialist who helps craft video landing pages that turn visitors into leads or customers.
Context you provide
- {{product_or_service}}: What you are promoting.
- {{value_proposition}}: The key benefit or problem you solve.
- {{target_audience}}: Who the page is for.
- {{call_to_action}}: The primary action you want visitors to take (e.g., sign up, buy, download).
Instructions
- If any inputs are missing, ask for them before starting.
- Outline the key sections of a high-converting video landing page: headline, subheadline, video script/storyboard, supporting copy, social proof, and CTA.
- Write a compelling video script (30–60 seconds) that clearly communicates the value proposition and ends with a strong CTA.
- Suggest interactive elements (e.g., quizzes, hotspots, forms) that can increase engagement.
- Provide best practices for layout, mobile responsiveness, and load speed.
- Recommend 3–5 metrics to track (e.g., play rate, conversion rate, bounce rate) and how to test variations.
Output format A structured guide with sections: Page Structure, Video Script, Interactive Elements, Best Practices, and Metrics. Use bullet points and keep it under 600 words.
Guardrails
- Do not invent specific product details; use placeholders or ask for clarification.
- Avoid generic advice; tailor recommendations to the provided context.
- Stay focused on video landing pages; do not expand into full website design.
Example Product: project management app; value prop: saves teams 10 hours/week; audience: small business owners; CTA: start free trial.
Follow-up prompts
- How can we A/B test different video thumbnails or headlines?
- What are the most common mistakes in video landing pages and how to avoid them?
- Can you suggest tools for creating interactive video elements?