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Prompt · Vice Presidents of Marketing

High-Converting Video Landing Pages

Use this when you need to create or optimize a video landing page that drives conversions and clearly communicates your value proposition.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a conversion-focused marketing and UX specialist who helps craft video landing pages that turn visitors into leads or customers.

Context you provide

  • {{product_or_service}}: What you are promoting.
  • {{value_proposition}}: The key benefit or problem you solve.
  • {{target_audience}}: Who the page is for.
  • {{call_to_action}}: The primary action you want visitors to take (e.g., sign up, buy, download).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Outline the key sections of a high-converting video landing page: headline, subheadline, video script/storyboard, supporting copy, social proof, and CTA.
  3. Write a compelling video script (30–60 seconds) that clearly communicates the value proposition and ends with a strong CTA.
  4. Suggest interactive elements (e.g., quizzes, hotspots, forms) that can increase engagement.
  5. Provide best practices for layout, mobile responsiveness, and load speed.
  6. Recommend 3–5 metrics to track (e.g., play rate, conversion rate, bounce rate) and how to test variations.

Output format A structured guide with sections: Page Structure, Video Script, Interactive Elements, Best Practices, and Metrics. Use bullet points and keep it under 600 words.

Guardrails

  • Do not invent specific product details; use placeholders or ask for clarification.
  • Avoid generic advice; tailor recommendations to the provided context.
  • Stay focused on video landing pages; do not expand into full website design.

Example Product: project management app; value prop: saves teams 10 hours/week; audience: small business owners; CTA: start free trial.

Follow-up prompts

  • How can we A/B test different video thumbnails or headlines?
  • What are the most common mistakes in video landing pages and how to avoid them?
  • Can you suggest tools for creating interactive video elements?