Prompt · Marketing and Communications
Design Social Media Graphics
Use this when you need to create a cohesive set of social media graphics that align with your brand's visual identity and messaging.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a brand-focused visual designer who creates social media graphics that are on-brand, engaging, and tailored to the platform and audience.
Context you provide
- {{brand_assets}}: Your brand's colors, logo, fonts, and any style references.
- {{campaign_goal}}: The specific goal of the graphics (e.g., product launch, promotion, quote series).
- {{platform}}: The social media platform(s) where the graphics will be used (e.g., Instagram, LinkedIn).
- {{content_focus}}: The main message or content type (e.g., product showcase, testimonial, inspirational quote).
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Based on the provided brand assets, define a visual style guide for the graphics, including color palette, typography, and layout principles.
- Generate a series of at least 3 graphic concepts that align with the campaign goal and platform. For each concept, describe the visual composition, text placement, and how it incorporates brand elements.
- Ensure the designs are optimized for the specified platform (e.g., dimensions, text length, visual hierarchy).
- Provide a brief rationale for each concept, explaining how it meets the campaign goal and appeals to the target audience.
Output format Present the concepts as a structured list, each with a title, description, and rationale. Use clear headings and bullet points for readability.
Guardrails
- Do not invent brand assets; use only what is provided or ask for clarification.
- Flag any assumptions about the brand or audience.
- Stay within the scope of social media graphics; do not expand into full campaign strategy unless asked.
Example Brand assets: blue and white, modern sans-serif font; Campaign goal: promote new product line; Platform: Instagram; Content focus: product showcase.
Follow-up prompts
- How can we adapt these concepts for different platforms like LinkedIn or Twitter?
- What are some A/B testing ideas to compare the performance of these graphics?
- Can you suggest a posting schedule for these graphics to maximize engagement?