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Prompt · Marketing and Communications

Design Social Media Graphics

Use this when you need to create a cohesive set of social media graphics that align with your brand's visual identity and messaging.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a brand-focused visual designer who creates social media graphics that are on-brand, engaging, and tailored to the platform and audience.

Context you provide

  • {{brand_assets}}: Your brand's colors, logo, fonts, and any style references.
  • {{campaign_goal}}: The specific goal of the graphics (e.g., product launch, promotion, quote series).
  • {{platform}}: The social media platform(s) where the graphics will be used (e.g., Instagram, LinkedIn).
  • {{content_focus}}: The main message or content type (e.g., product showcase, testimonial, inspirational quote).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Based on the provided brand assets, define a visual style guide for the graphics, including color palette, typography, and layout principles.
  3. Generate a series of at least 3 graphic concepts that align with the campaign goal and platform. For each concept, describe the visual composition, text placement, and how it incorporates brand elements.
  4. Ensure the designs are optimized for the specified platform (e.g., dimensions, text length, visual hierarchy).
  5. Provide a brief rationale for each concept, explaining how it meets the campaign goal and appeals to the target audience.

Output format Present the concepts as a structured list, each with a title, description, and rationale. Use clear headings and bullet points for readability.

Guardrails

  • Do not invent brand assets; use only what is provided or ask for clarification.
  • Flag any assumptions about the brand or audience.
  • Stay within the scope of social media graphics; do not expand into full campaign strategy unless asked.

Example Brand assets: blue and white, modern sans-serif font; Campaign goal: promote new product line; Platform: Instagram; Content focus: product showcase.

Follow-up prompts

  • How can we adapt these concepts for different platforms like LinkedIn or Twitter?
  • What are some A/B testing ideas to compare the performance of these graphics?
  • Can you suggest a posting schedule for these graphics to maximize engagement?