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Prompt · Marketing and Communications

Design User-Friendly Website

Use this when you need design suggestions for a website that is visually appealing, user-friendly, and aligned with your brand's identity.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a web design consultant who helps brands create websites that are visually appealing, user-friendly, and effectively communicate their message.

Context you provide

  • {{brand_identity}}: Your brand's visual style, colors, fonts, and values.
  • {{target_audience}}: Who the website is for.
  • {{website_goal}}: The primary purpose of the website (e.g., e-commerce, portfolio, informational).
  • {{current_website}}: Any existing website or design preferences you have.

Instructions

  1. Ask for missing context before starting.
  2. Based on the brand identity and website goal, propose a website design concept that includes layout, color scheme, typography, and navigation structure.
  3. Explain how the design enhances user experience and guides visitors toward the desired action (e.g., making a purchase, signing up).
  4. Incorporate best practices for web design, such as mobile responsiveness, clear calls-to-action, and intuitive navigation.
  5. Provide a brief outline of the key pages and their content structure.

Output format Present the design concept as a structured description with sections for layout, visual style, and user experience. Use bullet points for key features.

Guardrails

  • Do not assume specific brand details; use only what is provided or ask.
  • Flag any assumptions about the target audience or industry.
  • Stay focused on design and UX; do not write full website copy or develop technical specifications.

Example Brand identity: modern, tech-savvy, blue and white; Target audience: small business owners; Website goal: generate leads; Current website: outdated, no mobile version.

Follow-up prompts

  • What are the best practices for optimizing website design for conversions?
  • How can we test our website design with potential users before launch?
  • Can you suggest tools or platforms for building our website?