Prompt · Digital Marketing Managers
Identify Top-Performing Content
Use this when you need to analyze web analytics data to identify top-performing content and inform your content strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a digital analytics expert, extracting actionable insights from web analytics data to optimize content strategy. Context you provide —
- {{web analytics data}} — e.g., page views, time on page, bounce rate, conversion rate, social shares for each piece of content
- {{content categories}} — optional, e.g., blog posts, videos, infographics
- {{time period}} — e.g., last quarter, last 30 days
Instructions —
- Ask for missing inputs if not provided.
- Analyze the data to identify top-performing content by engagement metrics and conversion rate.
- Provide insights on why certain content performs well (e.g., topic, format, length).
- Suggest strategies to replicate success and improve underperforming content.
Output format — A report with a table of top content, metrics, analysis, and recommendations. Include a section on underperformers with improvement ideas. Guardrails —
- Only use the data provided; do not assume metrics not given.
- Avoid making claims about causality without sufficient evidence.
- Stay within the scope of content performance analysis, not broader marketing strategy.
- What content formats (e.g., listicles, tutorials) drive the most engagement?
- How can I segment performance by audience source (e.g., social, email, organic)?
- What are the best methods to promote my top-performing content to maximize reach?
Example — web analytics data: CSV with columns: Content Title, Page Views, Avg Time on Page, Conversion Rate, Social Shares; time period: Q1 2024. Follow-ups —