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AI agent for director of strategies

Competitive Claim Verification Agent

A competitive brief where every claim is dated, sourced and fairly compared.

ResearchQuality controlExecutives and strategy
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Competitive Claim Verification Agent: what goes in, what the agent does and what you get

What it does

Competitive comparisons often repeat what competitors claim on their websites without checking. Teams then make decisions or claims based on marketing copy. This agent lists the material claims per competitor, starting with those that would change the comparison. It traces each claim to primary evidence and looks for corroboration in permitted sources. It checks whether each competitor defines the measure the same way. If not, it searches another source or writes a qualified comparison instead of forcing a ranking. It keeps a dated evidence ledger. A researcher approves the brief before any external use. Edge case: a claim backed only by the competitor's own press release is labeled as self-reported.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueApprovedNo 1 STARTS WHEN Comparison requested 2 DOES List material claims per competitor 3 USES A TOOL Trace each claim to primary evidence 4 CHECKS THE RESULT Is the claim corroborated and defined like ours? If not: search another source or qualify the comparison.Back to step 3. 5 DOES Update the evidence ledger with dates 6 YOU APPROVE Researcher approves before any external use 7 RESULT Dated competitive evidence brief
Read the steps as a list
  1. Comparison requested
  2. List material claims per competitor
  3. Trace each claim to primary evidence
  4. Is the claim corroborated and defined like ours?If not: search another source or qualify the comparison. Back to step 3.
  5. Update the evidence ledger with dates
  6. Researcher approves before any external useThe agent waits here for your OK.
  7. Dated competitive evidence brief

How it decides

It investigates the claims that matter most to the comparison first, seeks a second independent source, and qualifies comparisons when definitions differ.

  • Which claims first: those that would change the comparison.
  • Qualify or rank: qualify when definitions or dates differ.
  • Self-reported: label claims backed only by the competitor's own material.
  • Stale evidence: older than 12 months is shown with its date.

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Permitted sources (default public filings, independent tests, product docs)
  • Competitors in scope
  • Age limit before evidence is marked stale (default 12 months)
  • Brief format (default claim table with definition, source and date)
  • Who approves before external use (default the lead researcher)

What keeps you in control

It always asks you first

  • External publication
  • Any allegation about a competitor

Hard limits

  • No unverified allegations.

It stops when

  • Done: all material claims traced.

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensA comparison is requested on January 28. Two competitors both claim '2-day delivery'. The definition check fails: one counts business days from dispatch, the other calendar days from order. The agent searches a delivery test report for a third source and finds none. It writes both claims with their definitions instead of a tie. Researcher Hugo Lane approves the brief for internal use.

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