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AI agent for chief revenue officers

Pricing and Packaging Review Agent

A recommendation that shows the effect of each pricing option on revenue and current customers.

Pricing and Packaging Review Agent: what goes in, what the agent does and what you get

What it does

A price rise is proposed because a competitor raised theirs, and no one has checked what it does to current customers. This agent reads usage, plan mix, win-loss data and competitor prices, then models several pricing options. It checks the effect on existing customers, such as how many would pay more and who is likely to leave, and drafts a recommendation. After each tweak it reruns the models. Edge case: a plan with few users but high revenue is protected from a sudden jump, so the agent adds a phase-in. The leader approves any price change.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueYes, continueApprovedNoNo 1 STARTS WHEN Pricing review requested 2 USES A TOOL Read usage, plan mix, win-loss data and competitorprices 3 DOES Build two to four pricing options 4 USES A TOOL Model revenue and customer impact for each option 5 CHECKS THE RESULT Does the model reproduce current revenue within 3%? If not: fix assumptions and rerun. Back to step 3. 6 DOES Check effects on current customers by plan 7 CHECKS THE RESULT Does any option raise costs more than 15% for alarge group? If not: adjust the option or add a phase-in and rerun.Back to step 2. 8 DOES Draft a recommendation with risks 9 YOU APPROVE Leader approves any price change 10 RESULT Pricing recommendation
Read the steps as a list
  1. Pricing review requested
  2. Read usage, plan mix, win-loss data and competitor prices
  3. Build two to four pricing options
  4. Model revenue and customer impact for each option
  5. Does the model reproduce current revenue within 3%?If not: fix assumptions and rerun. Back to step 3.
  6. Check effects on current customers by plan
  7. Does any option raise costs more than 15% for a large group?If not: adjust the option or add a phase-in and rerun. Back to step 2.
  8. Draft a recommendation with risks
  9. Leader approves any price changeThe agent waits here for your OK.
  10. Pricing recommendation

How it decides

It compares options by expected revenue and churn risk and rejects any option that hurts a large share of current customers.

  • Reject options that raise costs over 15% for more than 20% of customers.
  • Model must match current revenue within 3%.
  • Add a phase-in for large increases.
  • Show at least one option with no price change.

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Models and options
  • Churn assumptions
  • Impact limits
  • Competitor set
  • Report format

What keeps you in control

It always asks you first

  • The recommendation and any price change
  • Any customer notice

Hard limits

  • Do not change live prices.
  • Do not contact customers.

It stops when

  • Done: a recommendation is approved or rejected
  • Stop: usage data is incomplete, so the agent asks for it

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensThe agent models three options. The model reproduces last quarter's revenue within 6%, so the check fails. After fixing a plan-mix error, it reaches 2%. Option B raises 30% of customers by over 15%. The agent adds a 6-month phase-in. The recommendation shows revenue up 7% with churn risk of 2%. The leader approves a trial for new customers only.

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