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AI agent for food scientists

Product Claims Substantiation Agent

Every claim on pack is substantiated

ComplianceQuality controlScience and research
See how it worksGet access
Product Claims Substantiation Agent: what goes in, what the agent does and what you get

What it does

Marketing teams propose claims like low fat or high protein, and each one must meet a legal definition in that market. This agent reads proposed claims, matches them with the regulatory criteria, and checks the formula and nutrition data. It lists each claim as pass, fail or needs more data, with the rule behind it, and suggests compliant wording where a claim fails. When the formula changes, it rechecks every existing claim. Before print, it compares the artwork wording with the approved claim word for word, since a small change can change the legal meaning. If the artwork differs, it lists the differences for the design team and checks the next proof. You approve claims before they go on artwork. Edge case: a natural claim with no legal definition is flagged for company policy review.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueYes, continueApprovedNoNo 1 STARTS WHEN Claims proposed for a product 2 USES A TOOL Load the formula, nutrition data and target markets 3 USES A TOOL Match each claim to regulatory criteria for themarket 4 DOES Check formula and nutrition data against eachcriterion 5 CHECKS THE RESULT Does each claim meet the criteria? If not: mark it fail or needs data and suggest compliantwording. Back to step 3. 6 DOES Compare artwork wording with the approved claims 7 CHECKS THE RESULT Does the artwork match the approved wording exactly? If not: list the differences for the design team andrecheck the new proof. Back to step 6. 8 YOU APPROVE Food scientist approves claims 9 RESULT Claims file with rule behind each claim
Read the steps as a list
  1. Claims proposed for a product
  2. Load the formula, nutrition data and target markets
  3. Match each claim to regulatory criteria for the market
  4. Check formula and nutrition data against each criterion
  5. Does each claim meet the criteria?If not: mark it fail or needs data and suggest compliant wording. Back to step 3.
  6. Compare artwork wording with the approved claims
  7. Does the artwork match the approved wording exactly?If not: list the differences for the design team and recheck the new proof. Back to step 6.
  8. Food scientist approves claimsThe agent waits here for your OK.
  9. Claims file with rule behind each claim

How it decides

It checks each claim against the legal criteria for the market.

  • Use market criteria
  • Flag undefined claims
  • Recheck on formula change

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Markets
  • Policy rules
  • Report format

What keeps you in control

It always asks you first

  • Approving claims

Hard limits

  • Never approves claims

It stops when

  • Done: claims approved
  • Stop: criteria unclear

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensMarketing proposed four claims for a new oat drink: high fiber, low sugar, a source of calcium and heart healthy. The agent found fiber at 2.1 g per serving, short of the 2.5 g needed for high fiber, and suggested good source wording. Heart healthy needed more data. On the artwork check the proof still said high fiber, so the agent sent the difference to design and rechecked the next proof. The food scientist approved three claims.

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