AI agent for sales managers
Sales Competitive Response Review Agent
Fair, sourced competitive responses.
What it does
Competitive battlecards go stale, and some compare numbers that measure different things, which makes sales claims easy to attack. This agent answers competitive questions from sales by tracing every comparative statement to an approved, dated source. It checks that the two figures being compared use the same definition, test setup and time period. If they do not, it presents them separately with a clear qualification instead of claiming one is better. It drafts a qualified response with citations and checks for any superiority claim the evidence does not support. Enablement approves before the response is published to the battlecard. Edge case: a competitor figure from their marketing page older than 12 months is labeled as possibly outdated.
How it works
Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.
Read the steps as a list
- Competitive question
- Find existing battlecard statements
- Trace comparative statements to sources
- Are the measurements comparable?If not: keep them separate and qualify. Back to step 3.
- Draft the qualified response
- Is every superiority claim supported?If not: remove or soften the claim. Back to step 5.
- Enablement approves publicationThe agent waits here for your OK.
- Source-linked competitive response
How it decides
It checks definitions before comparing.
- Incomparable measurements are never used for superiority claims.
- Every comparison cites a dated source.
- Old competitor figures are labeled.
- Nothing is published without enablement approval.
Make it yours
Every agent is a starting point. You choose these settings for your own situation.
- Approved sources for competitor data
- Maximum age of competitor figures before labeling (default 12 months)
- Competitors in scope
- Who approves publication (default: sales enablement)
- Response format (default: short answer plus sources)
What keeps you in control
It always asks you first
- Publication
- Competitor allegations
Hard limits
- No allegations.
It stops when
- Done: response ready.
Set it up
We guide you through the set-up, step by step
Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.
- One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
- The agent then walks you through connecting your own data, one source at a time
- A downloadable copy with the flow chart, the rules and the full guide
