Lookup

About Lookup

Lookup is an AI-driven video intelligence tool that turns raw footage into structured answers, proof clips, and automations with just a few lines of code. It enables developers to upload or connect video, ask questions in plain English, and receive counts, timelines, and event data that can be consumed by apps.

Review

Lookup is aimed at teams that want to add vision features without building detection and tracking pipelines from scratch. It runs a cascade of models (motion → detection → video-language) behind a unified API so you get searchable, programmable video outputs with minimal engineering overhead.

Key Features

• Natural language queries against video: ask questions in plain English and get structured answers.
• Structured outputs: counts, timelines, and events with accompanying proof clips for verification.
• Unified API and AI database support to integrate video intelligence into apps and automations.
• Model cascade that handles motion detection, object/person detection, tracking, and video-language reasoning.
• Automation hooks to trigger actions or feed results into downstream systems.

Pricing and Value

The product page lists a free tier, which is useful for experimentation and early prototyping. Detailed commercial pricing is not shown publicly, so teams should contact the provider for volume or enterprise plans. For developers and product managers, Lookup offers clear value by reducing the time and effort required to make video searchable and actionable; however, costs at scale will depend on usage and any paid tiers.

Pros

• Simple API makes integration straightforward for web and mobile apps.
• Produces proof clips alongside structured answers, which helps with validation and auditing.
• Useful for a variety of use cases such as people counting, compliance checks, and event detection.
• Abstracts detection, tracking, and reasoning so teams can focus on product logic instead of model engineering.
• Free tier available for testing and early builds.

Cons

• Early-stage offering: some integrations are missing (for example, third-party video link uploads like YouTube are not supported yet).
• Public pricing beyond the free tier is not detailed, so cost planning requires direct inquiry.
• Handling video data introduces privacy and compliance responsibilities that teams must manage externally.

Overall, Lookup is best suited for developers and product managers who want to add searchable, programmable video features to their applications quickly-especially for analytics, safety/compliance checks, and automation. It's a practical choice for prototyping and accelerating production work, provided teams account for data governance and validate pricing for larger deployments.